Damro Showrooms and Contact details

the success of the Damro furniture is their distribution and the supply chain effectiveness. the Damro is a good example for a srilankan industry to, how to handle a proper business with a customers to reach a nearest showrooms.The effectiveness of the customer relationship and supply chains are mostly new to srilankan companies to adopt.

for example Damro having nearly 53  showrooms in srilanka, 35 showrooms in India and 5 show rooms in Australia. some of the showrooms are operating as Franchise Showrooms, but most of the showrooms are operating independently and providing a valuable customer services.

the following details are extract from the Damro’s official website to made my arguments to be more valid

Sirlankan Showrooms and their contact details

Showrooms Address Telephone
Anuradhapura 488/7A, Maithripala senanayake Mw, New town, Anuradhapura 025 2226026
Bambalapitiya 746, Galle Road, Colombo 04 011 2553838
Bandaragama 76A, Rathnapura Road, Bandaragama 038 4290203
Battaramulla 115, Kaduwela Road, Battaramulla 011 2883245
Borella No.63, D.S.Senanayake Mawatha, Borella 011 2683740
Bulathsinghala Athura, Bulathsinghala 034 2282737
Chilaw Colombo Road, Maikkulama, Chilaw 032 2224606
Corporate Division 746, Galle Road, Colombo 04 011 2508578011 2508590
Embilipitiya Pallegama, Embilipitiya 047 2261542
Galle 32, Colombo Road, Galle 091 2233267
Gampaha 202, Colombo Road, Gampaha 033 2231990
Grandpass 517, Prince Of Wales Avenue, Colombo 14 011 2321291
Ganemulla No.14, Main Street, Ganemulla 033 2261133
Hambanthota 57, Willmat Road, Hambanthota 047 4378152
Homagama 394/4b, Highlevel Road, Makumbura, Pannipitiya 011 2891755
Ja Ela 368, Weligampitiya, Ja Ela 011 2232555
kandy 929, Peradeniya Road, Kandy 081 4931861
Katunayake 784, Colombo Road, Airport Junction, Seeduwa 011 2260078
Kalutara 271/A, Galle Road, Kalutara 034 2237351
Kegalle 144, Kandy Road, Golahela, Kegalle 035 2223893
Kiribathgoda 255, Kandy Road, Kelaniya 011 2911199
Kirulapone 429, Havelock Road, Colombo 011 2366003
Kirillawala 2/2A, Kandy Road, Kirillawala 011 2969034
Kirindiwela Jayabima, Hanwella Road., Kirindiwela 033 2269702
Kuliyapitiya 122, Hettipola Road, Kuliyapitiya 037 4696362
Kurunegala 246, Colombo Road, Wehara, Kurunegala 037 2231930
Matale 216a, Kohombiliwela, Matale 066 2224766
Matara 435, Colombo Road, Pamburana, Matara 041 2231895
Minuwangoda 179, Colombo Road, Galloluwa Junction, Minuwangoda 011 4741750
Mirigama 267/2, Pasyala Raod, Mirigama 033 2274699
Nawala 92, Nawala Road, Nugegoda 011 2822651
Narammala No.106, Negombo Road, Narammala 037 2248211
Negambo 315, Main Street, Negambo 031 4874725
Nikawaratiya Hilogama Rd, Nikawaratiya 037 4934065
Nittambuwa 26th Mile Post, Kandy Road, Nittambuwa 033 2285685
Panadura 146, Galle Road, Walana, Panadura 038 2243014
Pannala 112, Negombo Road, Pannala 037 4640221
Pallewela Madagampitiya Road, Pallewela 033 2271411
Peradeniya 279, Colombo Road, Peradeniya 081 2384520
Piliyandala 430/1, Colombo Road, Piliyandala 011 4211714
Pugoda Hanwella Road, Pugoda 011 2405086
Puttalam 159, Kurunegala Road, Puttalam 032 4865227
Ragama 85, Mahabage Road, Ragama 011 2957537
Rathnapura 41, Bandaranayake Mawatha, Rathnapura 045 2226066
Thissamaharama No.169, Main Road, Thissamaharama 047 2239745
Veyangoda 220/A, Negambo Road, Veyangoda 033 4678496
Vavuniya 284, Kandy Road, Vavuniya 024 2221403
Wariyapola Adhikari Mawatha, Wariyapola 037 2268666
Wattala 580, Negambo Road, Mabola, Wattala 011 2949507
Wennappuwa Kosgas Junction, Chilaw Road, Wennappuwa 031 4874696
Weliveriya 154/3A, New Kandy Road, Weliveriya 033 2258320
Wijerama 576, Highlevel Road, Wijerama 011 2802360
Yakkala 42, Kandy Road, Yakkala 033 2232469

How to analysis a case study?

Secret of success

Before read the case study everyone should understand the answers in the scenario. The person who understands the case correctly wins the battles.

How to analysis a case?

Understand the basis

Student should understand what the industry is case is, and what is the history of the case contents.

For examples if the case is talk about the airport industry, the student should know, some background knowledge about the airport management [practical and academic] and she or he should be understand the history of that airport which given in case.

The understanding of the history will help the student to, develop suitable strategies to the case or understand what short of risk that company is facing.

Understand the Vision, Mission and Objective of the case.

The student should understand what are the vision, mission and objectives of the organisation given in a case.

The organisational long terms strategies are depend on their mission and vision statements. Therefore it’s necessary to the student to understand it.

Understand the industrial or organisational life cycle

To identifying the organisational or industrial life cycle, will help the student to understanding what kinds of strategies should adopted to the case related business.

This life cycle providing a clear picture to the student about, whether they looks for short life cycle or long term life cycle.

Understanding the issues or problems

To understand the correct problem is the critical success factor to pass the exams.

Understand the factors made issues to the organisation.

1.       The student should understand the rationale behind the problems of the organisation faces, same time he or she should be investigate the main problems of the organisation.

2.       Once the problem or issues identified, the student should question him or her self’s, how the problems will be solve in short term and long terms.

3.       Once identifying the short term problems. It’s necessary to classified it to how to important and immediate is that problem is. The weight age will be given according to important and immediate. And says how to solve it and what kind of strategies to undertaken.

Understanding the long term issues

To understanding to long term problems will be help the students to write about the following question or approaches.

1.       How these issues are arises?

The student should understand how these issues are arising, and what the base of these issues is.

2.       How its affect to the current operations and the systems?

It’s good for student to understand how these problems are affecting our current operations and the systems.  And understanding of how its effect the stakeholders, also important to make decision making.

3.       What are the opportunity methods are available to the organisation to solve these problems.

4.       Student should question their selves as

a.       What are the strategies can adopt to solve those problems?

b.      How long will take to solve these problems?

c.       What is the projected budget for problem solving strategies?

d.      What are the losses due to these problems?

Suggested decisions

This is a very important part of the case study. What are the decisions we taken with the limited available information. And how successfully we analysis and get the correct problems of the organisation or industry.

Because most of the examiners are expecting one suggested answer than the 2 or 3 options give to them. The selected decision or answer should be clearly explaining with the all the following aspects,

1.       Financially beneficial or not [viability of success]?

2.       Is the decision according to the mission and vision of the organisation or objective?

3.       What are the internal factors will be consider to taking decisions?

4.        What are the external factors should consider to taking decisions?

5.       How the decisions are accordance with changes organisational culture and structure?

6.       Is it providing a permanent solution to the organisation or a temporary?


Additional factors which is to considers

  • Critical success factors of the organisation
  • Value addition activities of the organisation
  • Keep performance indicator[KPI’s] of the organisation
  • Financial ratios of the organisation
  • Financial potions and performance of the organisation
  • The inflation and interest rate of the organisation
  • Foreign currency risk of the organisation
  • Banks and hedging dealing of organisation
  • Risk  profile of the organisation
  • Working capital policy of the organisation
  • Cultural and social factors of the environment
  • Etc…


Short and sweetly

Whatever the analysis we made all the answers are given in scenarios. Therefore as a student we identified the answers separately and given back the same background to the examiner again.

Secured Password

Most of us are commonly using passwords in our day today activities. But we forget about the importance of the passwords,

The Thing we should Think before developed a Password.

  • What short of important activity, that we are using those passwords.

The important will vary according the usages and the valuable of information’s.

Eg: – using password for playing game is less important.

But login computer in office is high important activity.

                So a person can decide the importance of the password according to their activities and the importance.

  • How often we change the passwords

The passwords are necessary to change oftenly. Keeping same password will be a lack of control and lead to be high risky.

As an official uses the employees are mostly advisable to change their password every week, in best case twice in a week. But still it’s questionable, how they follow and changing their password to secure their valuable imformations.

  • Rememberance of the password

Most of the time remembering the password is a difficult for some people. When they change password often, it’s difficult to remember every passwords,

So most of the time it advisable to set a password as current news topics or any other related , which he or she won’t forget that particular time.and may not identified by others as well.

  • Don’t write your password anywhere

Some people are doing this mistake. Writing the password and kept in somewhere.

In some cases they wrote clearly what password for what use[ what login]. This will be easy to theft and misused the passwords.

In common cases, most of the people write their Security cord beside their  ATM Cards or debit cards. They forget those are password which they can change and make it to easy them to remember.

Most common passwords in the world

If anyone want to hack any password,than they can used these passwords. Nearly 40% will keep these passwords

  • Date of birth

The date of birth is mostly use by the beginners who start using passwords. Most of them think it’s a secure password but in real case it’s a worst password ever people have.

  • 123456

This is also a mostly used password. The most of the sites asks the minimum of 6 letters to be password. If the minimum password requirement is 7 letters it will be 1234567. Because most of the people won’t think, this can be copy and try out by hackers.

Same time 456789 and 147258,258369 also can be a password [all these letters taking because of easiness]

  • The school name

The people who mostly attract with school kept their school name as a password. Most of the famous school students are use this passwords, because they proud to be that school student.

  • Lover , husband or wife name or their kids name

This is because their pure love, but its lead a lack of control on their password.

  • Telephone number

The telephone number is also a password of some people. There are 2 options as their land line number or the mobile phone number or lover’s handphone number.

The Best password

This is the question most of the people having, and most of them made those weak password without knowing a proper way to type best Password.

The best way to developed password is alphanumeric.


 These are the step, where used the numbers and letters.

Number such as 0,1,2,3,4,5,6,7,8,9

And letters are A-Z, a-z.

Therefore altogether 62 characters [0-1, A-Z and a-z] are there to make a good passwords.

For example to used the Alphanumeric is

A person call Amal can write name as their password of 1M1l here 1 is A.

Any numbers can instated any letters as their wish

For example RAVI can do password as R0v1 here 0 for a, and 1 for I.

This Alphanumeric will help everyone to develop a better password than the above.

If the person want they can use, . / ‘ <>?”:

And develop a better password as their wants.

Srilanka Export market for Coconut and Coconut Products


Srilanka enjoys an extreme advantage of exporting the Coconut products to the rest of the world.

Especially coconut tree is can be consider as Utility tree. Because we used all the parts of the tree and we get maximum benefit out of it.

Coconut products are widely available in every coastal area in Srilanka. It has a huge home demand and the export opportunity as well.

Most of srilankan are doing this business as their small business. But it can’t consider as a small business, because most business are became an enterprises as well established.

Here I am discussing bit about the export market of Coconut products but same products are widely available is Srilanka as well.

The main businesses in Coconut product are,

Desiccated [dry] Coconut,

In overall Srilanka there are nearly a 60 mills widely available. The total production is about near to 72,000 to 75,000 metric tons per year.

Countries to export

Most of the EU countries, Turkey, Egypt, UAE, etc…

Door mats,

The door mats are prepared by using the coir twines or coir fiber mix. There are 3 different types of it by production procedures, such as

  • Auto Machine production
  • Manual production
  • Using steel springs

This is a local market and the export as well. Specially foreign countries are using in the winter time.

Countries to export

Most of the EU countries, UK, Netherland, as well..


The twine is made by the Coconut Bristle, it can be made according to the needs and the requisition made by the consumers. These twine gets a great demand, when the world talk about the global pollutions and the go green proceeds, mostly available is green product is this twine.

This is the main reason most of the western counties are more interested to buy it.

Countries to export

USA, UK, Japan, some of the EU countries And etc…

Charcoal Briquettes,

This is shell of the coconut. In Srilanka people use it for cooking and domestic heating purposes. The same purpose its export as well. Its use some other counties for domestic heating and some of the external activities as well like BBQ.

Countries to export

Middle East countries, UK, African counties, Japan, for domestic heating, etc…

Coir Mattress,

The coir is using to make a mattress. But now there is not enough demand for Coir mattress, so most of the mattresses are using to produce the coir with the Rubberized.  This will be a cost efficiently and the value for money concern.

Countries to export

Japan, Germany, and some EU Countries…

Coconut Cream and Coconut milk,

This is a main product of the Coconut tree. Mostly of the people get use of it. The recent time, most of the countries are using packet Coconut milk power or milk.  It’s a 100% pure Coconut Kernel. This is not flavor or Artificial Preservatives included it.  This is use for the preparation of Curries and Desserts.

Recent home demand for the packet coconut milk power appreciated. In soon future srilanka will mostly use it.

Countries to export

Most of the EU countries, UK, Middle East, Australia and Singapore.


For you

This is a good business opportunity to the Srilankan to start the business in coconut products and succeed. These investments are not leading you a huge risk. Because every part of the coconut tree can be use it. But the important is the quality of the product will be a key success of export market.

The coconut products are the good investment activities for the people who would like to start the small business in srilanka.

Spice Jet Launched SL Rupees 3000 for Chennai – Colombo Route.

Spice Jet
Spice Jet

Spice Jet launched Chennai – Colombo – Chennai regular flight scheduled from  9th October 2010.The first flights schedule to the take off from Chennai at 1.30 am and Arrived to BIA at 2.50 am. The return flight to Chennai was take off  from Colombo at 4.10 am in the same day.

The starting fare of the round trip[Chennai – Colombo -Chennai or Colombo -Chennai – Colombo]  is an Indian Rupees of 999 [ approximately SLR 3000]. this price reduction lead a huge demand to the Spice Jet in Srilankan and Indian Air Travelers.

The spice Jet is one of Indian low cost, domestic Airline. Its achieves of nearly a 32% of the India’s domestic market with total of 22 Boeing Aircrafts. [Boeing 737- 800 – 17 Aircraft and Boeing 737 – 900ER – 5 Aircraft ] and Spice Jet orders feather 36 Boeing Aircraft of 737-800 for their future development in domestic and international Air carrier.

The recent acquisition [nearly 37% Stake of Spice Jet] by the the SUN Network founder Mr.Kalanithi Maran, is leads the hope to the Indian investors to see future development of  Spice Jet. Same time there is a possibility to Change of the Spice Jet Brand Name into New brand name which related with SUN Network Brands. This will held, only if he control over 50% Stake directly or Indirectly.

In Overall, the Spice Jet is a successful entrance to the Srilankan Market with a huge brand Promotion with their low cost Air travels [SLR( Srilankan Rupees) 3000], but Still questionable the survival in Srilankan market with these high price competitions.

but i leave the hopes, if the Mr.Kalanithi Maran Takeoff Spice Jet Under his Control, he will be a one of the Richest man in the world soon.

My Experience And Review Of Enthiran The Robot


Enthiran is a new Tamil film released on 1st of  October 2010. But only today I had the opportunity to watch it.

Unfortunately I got to know a part of the story through my sister. I wondered about my self, because my sister didn’t say any good things about the Tamil cinema. She said it was an amazing film and I have to watch it too.

Because of that torture and my friends’ request I decided to watch it. me and two of my friends went to Cine city theatre for 6.30 Pm Show. We were there by 5.30 PM to take tickets. We expected there will be a huge crowd outside the Cinecity to  get tickets, as the day fallen on a weekend and saturday. As we expected when the main gate was open, we were shocked for a moment. Earlier we thought by looking outside of the theatre there is not much crowd as we expected.

We got 5 seats front from the last row at the time of even at 5.45 Pm.

As to me the story was very interesting in the last part, where graphics were used in the fight scene. I felt happy for the new technologies they used in tamil film equal to english films. I loved the end part of graphics. It was awesome.

I felt bored at times, as I knew the story of that earlier, I know the next scenes of each scene. I am greatly satisfied with director Shankar’s talent.

If anybody ask me tell me endiran in one sentence, I would say “It is about how the world will be if there are robots, Pros and cons of having robots”

As per my perspective

Enthiran [robot] is a money making technique, at the same time it is a good pleasure time for entertainment seekers. But not for the value of money [ as there are no specific message given to general public, as Rajni Kanth do in his films ].

Hats off to the actors and the team who involved in the making of Enthiran.

DAMRO Colombo-4.

Each and every business articles talk about the location for the businesses. Some theories discuses more about the location and how it’s help to the businesses. But I had personal question how it was? And how is help to run a business?


DAMRO Bambalapitiya SHowroom


But recently I founded answer with DAMRO in Colombo. I am based in Colombo. When I go classes, I usually watch the DAMRO building at Bambalapitiya Colombo 04.

Bambalapitiya is a Major hub for a business. The DAMRO is near to majestic city and unity plaza. When I see the building I start analyzing the values of building and the benefit of their huge advertisement in building [see the attach picture].

Values of building,

The place it suited is valuable investment to the DAMRO [Even if it is own or Lease]. Because who ever the people pass to the Unity Plaza or majestic city, have a look their building [ see the picture with enlarge ]. DAMRO is using the whole building advertising their furniture. It’s an ultimate strategic Marketing decision. These advertisements are valuable more than a millions and million. Because its reach everybody who pass the Majestic city or Unity plaza and the road.

Another facility for this building is to packing facilities. It’s a added value to the customer to feel free purchase their furniture.

Advertisement in their building

The advertisement in their building is a huge marketing promotion by the DAMRO. It reaches most of the passengers whose cross the road. For its initial investment may be a huge, but the DAMRO has Focus on the benefit [Cost benefit analysis] they generated in future by eye catching to the consumers or the general public.

The colors which they used is also a eye catching colors, who ever the people pass the road will see this building for a moment.

Advantage of that building

Easy to reach.

It’s a ultimate place for the display their furniture, and this easy to the customers to reach the showroom easily. This is a grate advantages the DAMRO having on their own [benefit of location]

Heart of Colombo

Bambalapitiya is heart of Colombo. This is a place is use by most of the locals and foreigners too. So it will help DAMRO to develop their brand loyalty to locals and Foreigners[ may supported to expand the business in India and Australia ].

Entrance to Colombo

This is a one of the entrance to Colombo. So what ever the buses coming into Colombo should pass this building, specially form buses from Down South of Srilanka.

E.g.:- Galle, Hambanthoda and so on.


in overall the DAMRO is doing well on their business and the distribution all over the island[Srilanka]

DAMRO Website:- http://www.damro.lk/

Address of Colombo 04 showroom:-

746, Galle Road, Colombo 04

tele:- 011 2553838

Alexander the Great

This is a Tamil book publish by Kizhakku. This is my 3rd book of NHM’s. It’s a great time to writing a book review of “Maha Alexander”. Total book is contains of 165 pages with the additional reference of their author [R.Muthukumar].which clearly separated by 14 chapters.

Alexander the Great
Maha Alexander

I intentionally purchase this book because the author mentions in this front cover ‘the Alexander’s war techniques are can’t even compare with administration or business institutes strategies”.

I like to read about the war and the techniques they used in war [same as in the business too]. So I thought it should be satisfied me in both need.

When I start reading the 1st chapter, I like the follow of the author’s continuations. And some places I highlighted with highlighter too. Because those understand me too about those are using war techniques and same for business too.

Here by I go through by my highlighted area,

  • In page no 11 he says “even if it is the fort or in the war, signals are important to the soldiers” we have to understand this into real life in business and the war too. Sometimes we don’t have time to explain what we think. so signals are important.
  • In page no 24 he says, “Don’t give-up your victory for anyone. If you avoid the victory, than victory will avoid you” in business and real life it’s true because when we give up it for a fun. It will lead us to bigger loose in future, so use the opportunity and win the battle every times.
  • In page no 89 he says about the diversification of the duties to the soldiers. And how the soldiers should act and he [Alexander] will give a limited freedom to the certain levels. This is a good technique to handle soldiers.
  • In page no 91 he says “importance of information”. For a business we should understand the necessary of information and the efficient use of that information. It’s same as in the war which Alexander uses as it.
  • In the same page he says about understand the enemy’s weak points and the enemy’s tactics too, than only we can break their strength and capture their spaces. When we attack their weakest point the enemy will losing the confident and strengths.
  • In page no 103 he says “Alexander is not a leader who order and beside in battle, he is the first person who enter the battle and order others how to attack the enemy”.
  • In page no 150 he says identified the correct person and provide the responsibility to them. Even if s/he was work for others [competitor] in this case “he handover the kingdom back to the earlier king [who fight with him (Purushothamar)] to manage behalf of him”, which is good example of Alexander’s duty diversifications.
  • at the last page as it

last words of Alexder the Great

As per my understanding, this book it’s a great pleasure to read. I have learned lot but I share here less than 5%. If you like to gain much you better buy this book and read, which may give you a lot of learning’s.

When I read this book I like to learn more about the Darius III and purushothamar. Especially Darius is a personality who can gather a more soldier’s in short time [who escape so many times from Alexander and Get back with much soldiers fight with him], so in my perspective he is also a great leader [may be].

And Purushothamar is another great king who wondered by Alexander as well. Specially I like to know about his War techniques and his Usage of their soldiers [in 13th chapther Muthukumar explain it well, but if he explain feather in another book will be a good to us].

So I am expecting another 2 books in future by R.Muthukumar

In over all the Maha Alexander will be a good investment to myself.

Its Indian Rupees 80.00 or srilankan Rupees of 280.00.

Basic Chess

Chess is played in squares board with 8 rows and 8 columns, making 64 squares. There is always two players: one black and one weight. It’s initiated by the Indian kings. Earlier called as “sathurangam”. Mostly this game is played by king and top level people in kingdom. The percent game is emerged in 15th century by Europe.

Each player holding 16 pieces such as,

One king,

One queen,

Two rooks,

Two knights,

Two bishops,

And eight pawns.

The ultimate objective of this game is checkmate the opposition’s king, when the king faces immediate attack its call Check on the next move they should remove or defend from the attack.

The board is always arranging as the image describe. Both queens start on squares of their own color and king start on the opposite color.

The Pawns

The pawn is the weakest piece in this games and each player gets eight pawns. A pawn can move only one square straight forward, but the first move it can move two square forward. Some times pawns unable to move if any other pawns blocked [its can be either friendly or enemy].

The pawns can move diagonally if square occupied by enemy’s pawns.

The knight

The night mostly calls as horse. Each player get 2 knights.

Its can move one square horizontally or vertically and then one square diagonally from its original position. And the knight can jump over another piece either friend or enemy.

The Bishop

The bishops are the 3rd powered pieces in the game.

Each player gets two bishops. The bishops can move as far as its diagonal line. But bishop can’t jump over anther piece. And especially each bishop spends his whole life in the same color as it belongs.

The Rook

The rook is a 2ed powered pieces in the game and it look like a tower. Each player will get 2 rooks.

Rooks also move like bishop but rooks move in a straight vertical or horizontal. As same as bishop it can’t jump over the pieces. And it should stop before friendly pieces or square of enemy’s captured.

The Queen

The queen is a strongest piece in the game. And each player gets one queen. The queen can move like bishop and rook combined [in horizontal or vertical or diagonal]. And queen also can’t jump over another piece.

The King

The king is most important piece in the game. And each player gets one king.

King doesn’t have power like Queen, Bishop or Rook. But king is determining the final result of game. King can move one square in any direction.


If a player manages to threaten other players king will capture is call check. Its mean in next move enemy’s king will be capture. Once the check position is announce the enemy player should take immediate action to safe their king.

3 solutions are to do, if check announced.

1.      Moving king to safe square,

2.      Capturing the threating piece,

3.      Getting friendly 3rd piece in to threating piece’s way.


If one player manages to check other’s king. And the enemy’s king can’t be moveable than its call checkmate [end of the game].

The primary objective the chess game is to checkmate. But capturing pieces is only for made easy to capture enemy’s king.


This position is where the player is not made check but the other player can’t move without exposing the king capture. So game comes to end as tie.

Basic Rules

Pawn Promotion

If the pawn ends up to enemy’s side, the pawn can promote as Knight, Bishop, Rook or Queen. In most of the time everyone promote as queen.


The castling is used to safe the king in beginning. Its follow some rules,

1.      Square between king and rook is empty,

2.      King or rook not move yet,

3.      No enemy pieces threating to king.

Castle can carryout by moving king towards to the rook. Than rook also move other side of king by one square. This is a best defensive position to king.

En Passant

This is rule mostly not use. Because it’s applicable only if following situation arise only,

When other player moves to pawn 2 square forward [ 1st move], the passes over a square where the enemy pawn could cut if its move one square forward. Than that pawn can capture by moving pawn by diagonally.

Some player is not use this because its no sense behind it.


அம்பானி பல நாட்கள் தேடிய தேடல், கைவசம் கிடைத்த வாய்ப்பை விடுவதற்கு நான் தயாராக இருக்கவில்லை. ஒரு தனி வர்த்தகம் ஆரம்பிப்பதே என் முதல் இலக்கு. அதற்கான தயார்படுத்தல்களில் அம்பானியைப்  பற்றி அறிவதும்,  அவர்களது வழிமுறைகளை அறிவதும் ஓர் கல்வியே.

சமீபத்தில் கொழும்பில் நடந்த புத்தகக் கண்காட்சியின் போது நான் அம்பானி பற்றியோ, தமிழில் அம்பானியின் கதை பற்றியோ சிந்திக்கவில்லை. நான் தேடிச் சென்றது snow ball எனப்படும் ஒரு சுய சரித்திரம்[warren buffett ]. கடைசி வரை என்னால் அந்த புத்தகத்தை வாங்க முடிய வில்லை , இருந்தாலும் சில தமிழ் புத்தகங்களை வாங்கி வந்தேன்.

வாங்கிய அனைத்துப் புத்தகங்களும் கிழக்கு பதிப்பகத்தின் புத்தகங்கள். அதில் அம்பானி ‘ஒரு வெற்றிக் கதை’  என்னும் புத்தகமும் ஒன்று,
முதலில் அம்பானியில் தொடங்குவோம் என்று புத்தகத்தை தூக்கிய முதல் இறுதியில் நானும் ஓர் அம்பானியானோன்.

சிறந்த புத்தகம், 164 பக்கங்களில் முழுமையான வரலாறு. முழுமையாக அம்பானியின் குணம் மற்றும் வியாபார யுக்திகளும் சிறப்பாக விபரிக்கப்பட்டுள்ளது. குறிப்பாக அம்பானியின் வியாபாரத் தந்திரங்கள், அணுகு முறைகள், புத்திசாலித்தனம் மற்றும் பல…

ஆசிரியரின்[என்.சொக்கன்] குறிப்புக்கள், எனது அம்பானி பற்றிய அறிவுத் தேடலுக்கு ஒரு முற்றுப்புள்ளியாக அமையும். இன்னும் தேடல் விரும்புபவர்களுக்கு இது ஓர் நல்ல ஆரம்பமாக அமையும்.

இந்த புத்தகத்தின்  சுருக்கம்
“ஆசைப்படு, அதற்கு மேலும் ஆசைப்படு”.
“கனவு காணுங்கள் ”
“வியாபாரி ஆவதற்கு அனைத்தையும் வியாபார நோக்கில் சிந்தியுங்கள் ”


குறிப்பாக அம்பானி ‘ஒரு வெற்றிக் கதை’ முலம் நான் நான் அடைந்த பயன் கோடான கோடிக்கும் மேல்.
இந்திய ரூபா 80, இலங்கை ரூபா 280 [விற்பனை  விலை ].

தனி வியாபாரம் பற்றிய அறிவை வளர்ப்பதற்கு இது ஓர் சிறந்த முதலீடு.

தம்பி இன்னும் வெளிய போகல்லய

என் மேல் அன்பு கொண்ட பலர் என்னிடம் கேட்ட பல கேள்விகளில் என்னைச் சிந்திக்க வைத்த கேள்வி இது.

இந்தக் கேள்வியை என்னிடம் கேட்கும் போது அவர்கள் என்மீது  ஓர்வகை அன்பு வைத்ததை என்னால் உணர முடிந்தது. ஆனால் இந்த அன்பு என்னை வேறுவிதமாகவும் சிந்திக்க வைத்தது. இது யாரையும் புண்படுத்துவதற்காக எழுதப்படவில்லை என்பதை சகலருக்கும் தெரிவிக்கிறேன் .

இங்கு இருந்து அங்கு போய் உழைப்பதை விட இங்கு இருந்து, இங்கு உழைப்பது மேல். நான் கண்ட பல மேதாவிகள்  எனக்குக் கூறியது இங்கு இனப்பிரச்சனை, மொழிப்பிரச்சனை. ஆனால் அவர்கள் அங்கு சென்று அந்த நாட்டு மொழியைக் கற்பதை விட இங்கு இருந்து நம் சகோதர மொழியைக் கற்று சிறப்படைவதே மேல். இதை நான் இங்கு சொன்னால் எம்மவர்களுக்கு நான் விரோதி ஆகிறேன்

இது மட்டும் இல்லாமல் இங்கு இருந்த நோஞ்சான்கள் அங்கு சென்றதும் வீரன் ஆகும் கதைகள் ஏராளம். இந்த வீரன்கள் அங்குள்ள அப்பாவிகளுடன் சண்டை போட்டு மீண்டும் இங்கு வந்த கதைகளும் ஏராளம். இதை விட இங்கு இருந்து எமக்கு ஏற்ற தொழிலைச் செய்யலாம் எமது தாய் நாட்டில்.

இதை விட பெரும் கொடுமை படிக்கச் சென்ற பண்டிதர்கள் படிக்காமல் பாவைகளுடன் சென்றதும் உண்டு. இப்பேர்பட்டவர்களை நம்பி இங்கிருந்து பெற்றோர்கள் பணம் அனுப்பும் படலம் வேறு நடக்கும்.

இங்கு நடைபெறும் மரணச்சடங்கின், பத்திரிக்கை அறிவிப்பில் போடப்படும் சகல வெளிநாடு வாழ் உறவுகளின் பெயர்களின் பின்னால் போடப்படும் நாடுகளின் பெயர்களைப் பார்க்கும் போது என் மனதில் தோன்றுவது, அகதி என  போடுவதற்குப் பதில் நாடுகளின் பெயர்களைப் போட்டுள்ளார்களே என்று. இதற்கு அவர்களே பதில் தரட்டும்…

முதலும் இறுதியுமாய் சகலருக்கும் ஓர் வேண்டுகோள்.
என்ன வளம் இல்லை இந்தத் திருநாட்டில்,
ஏன் உடலை வருத்த வேண்டும் வெளிநாட்டில் .