Monthly Archives: October 2010

Damro Showrooms and Contact details
Business News

Damro Showrooms and Contact details

DAMRO srilanka’s 53 showrooms contact details and the successful story behind the damro customer service and the supply-chains.
Damro is a godfather of srilankan supply-chain history.

How to analysis a case study?

How to analysis a case study?

Secret of success
Before read the case study everyone should understand the answers in the scenario. The person who understands the case correctly wins the battles.

How to analysis a case?
Understand the basis
Student should understand what the industry is case is, and what is the history of the case contents.

For examples if the case is talk about the airport industry, the student should know, some background knowledge about the airport management [practical and academic] and she or he should be understand the history of that airport which given in case.

The understanding of the history will help the student to, develop suitable strategies to the case or understand what short of risk that company is facing.

Understand the Vision, Mission and Objective of the case.
The student should understand what are the vision, mission and objectives of the organisation given in a case.

The organisational long terms strategies are depend on their mission and vision statements. Therefore it’s necessary to the student to understand it.

Understand the industrial or organisational life cycle

To identifying the organisational or industrial life cycle, will help the student to understanding what kinds of strategies should adopted to the case related business.

This life cycle providing a clear picture to the student about, whether they looks for short life cycle or long term life cycle.

Understanding the issues or problems
To understand the correct problem is the critical success factor to pass the exams.

Understand the factors made issues to the organisation.
1. The student should understand the rationale behind the problems of the organisation faces, same time he or she should be investigate the main problems of the organisation.

2. Once the problem or issues identified, the student should question him or her self’s, how the problems will be solve in short term and long terms.

3. Once identifying the short term problems. It’s necessary to classified it to how to important and immediate is that problem is. The weight age will be given according to important and immediate. And says how to solve it and what kind of strategies to undertaken.

Understanding the long term issues
To understanding to long term problems will be help the students to write about the following question or approaches.

1. How these issues are arises?

The student should understand how these issues are arising, and what the base of these issues is.

2. How its affect to the current operations and the systems?

It’s good for student to understand how these problems are affecting our current operations and the systems. And understanding of how its effect the stakeholders, also important to make decision making.

3. What are the opportunity methods are available to the organisation to solve these problems.

4. Student should question their selves as

a. What are the strategies can adopt to solve those problems?

b. How long will take to solve these problems?

c. What is the projected budget for problem solving strategies?

d. What are the losses due to these problems?

Suggested decisions
This is a very important part of the case study. What are the decisions we taken with the limited available information. And how successfully we analysis and get the correct problems of the organisation or industry.

Because most of the examiners are expecting one suggested answer than the 2 or 3 options give to them. The selected decision or answer should be clearly explaining with the all the following aspects,

1. Financially beneficial or not [viability of success]?

2. Is the decision according to the mission and vision of the organisation or objective?

3. What are the internal factors will be consider to taking decisions?

4. What are the external factors should consider to taking decisions?

5. How the decisions are accordance with changes organisational culture and structure?

6. Is it providing a permanent solution to the organisation or a temporary?

Additional factors which is to considers

Critical success factors of the organisation
Value addition activities of the organisation
Keep performance indicator[KPI’s] of the organisation
Financial ratios of the organisation
Financial potions and performance of the organisation
The inflation and interest rate of the organisation
Foreign currency risk of the organisation
Banks and hedging dealing of organisation
Risk profile of the organisation
Working capital policy of the organisation
Cultural and social factors of the environment

Short and sweetly
Whatever the analysis we made all the answers are given in scenarios. Therefore as a student we identified the answers separately and given back the same background to the examiner again.

Secured Password
My Observations and thoughts

Secured Password

The password is important to be securing their valuable information’s. Therefore the Alphanumeric tips may help to developed a password and be secured password.
The common passwords lead to lack of controls and lead to risky. This will help to avoid hacking from hackers. So develop a new password using Alphanumeric.

Srilanka Export market for Coconut and Coconut Products
Business News

Srilanka Export market for Coconut and Coconut Products

Srilanka enjoys an extreme advantage of exporting the Coconut products to the rest of the world.

Especially coconut tree is can be consider as Utility tree. Because we used all the parts of the tree and we get maximum benefit out of it.

Coconut products are widely available in every coastal area in Srilanka. It has a huge home demand and the export opportunity as well.

Most of srilankan are doing this business as their small business. But it can’t consider as a small business, because most business are became an enterprises as well established.

Here I am discussing bit about the export market of Coconut products but same products are widely available is Srilanka as well.

The main businesses in Coconut product are,

Desiccated [dry] Coconut,
In overall Srilanka there are nearly a 60 mills widely available. The total production is about near to 72,000 to 75,000 metric tons per year.

Countries to export

Most of the EU countries, Turkey, Egypt, UAE, etc…

Door mats,
The door mats are prepared by using the coir twines or coir fiber mix. There are 3 different types of it by production procedures, such as

Auto Machine production
Manual production
Using steel springs
This is a local market and the export as well. Specially foreign countries are using in the winter time.

Countries to export

Most of the EU countries, UK, Netherland, as well..

The twine is made by the Coconut Bristle, it can be made according to the needs and the requisition made by the consumers. These twine gets a great demand, when the world talk about the global pollutions and the go green proceeds, mostly available is green product is this twine.

This is the main reason most of the western counties are more interested to buy it.

Countries to export

USA, UK, Japan, some of the EU countries And etc…

Charcoal Briquettes,
This is shell of the coconut. In Srilanka people use it for cooking and domestic heating purposes. The same purpose its export as well. Its use some other counties for domestic heating and some of the external activities as well like BBQ.

Countries to export

Middle East countries, UK, African counties, Japan, for domestic heating, etc…

Coir Mattress,
The coir is using to make a mattress. But now there is not enough demand for Coir mattress, so most of the mattresses are using to produce the coir with the Rubberized. This will be a cost efficiently and the value for money concern.

Countries to export

Japan, Germany, and some EU Countries…

Coconut Cream and Coconut milk,
This is a main product of the Coconut tree. Mostly of the people get use of it. The recent time, most of the countries are using packet Coconut milk power or milk. It’s a 100% pure Coconut Kernel. This is not flavor or Artificial Preservatives included it. This is use for the preparation of Curries and Desserts.

Recent home demand for the packet coconut milk power appreciated. In soon future srilanka will mostly use it.

Countries to export

Most of the EU countries, UK, Middle East, Australia and Singapore.

For you
This is a good business opportunity to the Srilankan to start the business in coconut products and succeed. These investments are not leading you a huge risk. Because every part of the coconut tree can be use it. But the important is the quality of the product will be a key success of export market.

The coconut products are the good investment activities for the people who would like to start the small business in srilanka.

Spice Jet Launched SL Rupees 3000 for Chennai – Colombo Route.
Airlines, Flights, Air Fares, Seats, Tickets

Spice Jet Launched SL Rupees 3000 for Chennai – Colombo Route.

Spice Jet launched Chennai – Colombo – Chennai regular flight scheduled from 9th October 2010.The first flights schedule to the take off from Chennai at 1.30 am and Arrived to BIA at 2.50 am. The return flight to Chennai was take off from Colombo at 4.10 am in the same day.

The starting fare of the round trip[Chennai – Colombo -Chennai or Colombo -Chennai – Colombo] is an Indian Rupees of 999 [ approximately SLR 3000]. this price reduction lead a huge demand to the Spice Jet in Srilankan and Indian Air Travelers.

The spice Jet is one of Indian low cost, domestic Airline. Its achieves of nearly a 32% of the India’s domestic market with total of 22 Boeing Aircrafts. [Boeing 737- 800 – 17 Aircraft and Boeing 737 – 900ER – 5 Aircraft ] and Spice Jet orders feather 36 Boeing Aircraft of 737-800 for their future development in domestic and international Air carrier.

The recent acquisition [nearly 37% Stake of Spice Jet] by the the SUN Network founder Mr.Kalanithi Maran, is leads the hope to the Indian investors to see future development of Spice Jet. Same time there is a possibility to Change of the Spice Jet Brand Name into New brand name which related with SUN Network Brands. This will held, only if he control over 50% Stake directly or Indirectly.

In Overall, the Spice Jet is a successful entrance to the Srilankan Market with a huge brand Promotion with their low cost Air travels [SLR( Srilankan Rupees) 3000], but Still questionable the survival in Srilankan market with these high price competitions.

but i leave the hopes, if the Mr.Kalanithi Maran Takeoff Spice Jet Under his Control, he will be a one of the Richest man in the world soon.

My Experience And Review Of Enthiran The Robot
Prasanna's Diary (Sharing)

My Experience And Review Of Enthiran The Robot


Enthiran is a new Tamil film released on 1st of October 2010. But only today I had the opportunity to watch it.

Unfortunately I got to know a part of the story through my sister. I wondered about my self, because my sister didn’t say any good things about the Tamil cinema. She said it was an amazing film and I have to watch it too.

Because of that torture and my friends’ request I decided to watch it. me and two of my friends went to Cine city theatre for 6.30 Pm Show. We were there by 5.30 PM to take tickets. We expected there will be a huge crowd outside the Cinecity to get tickets, as the day fallen on a weekend and saturday. As we expected when the main gate was open, we were shocked for a moment. Earlier we thought by looking outside of the theatre there is not much crowd as we expected.

We got 5 seats front from the last row at the time of even at 5.45 Pm.

As to me the story was very interesting in the last part, where graphics were used in the fight scene. I felt happy for the new technologies they used in tamil film equal to english films. I loved the end part of graphics. It was awesome.

I felt bored at times, as I knew the story of that earlier, I know the next scenes of each scene. I am greatly satisfied with director Shankar’s talent.

If anybody ask me tell me endiran in one sentence, I would say “It is about how the world will be if there are robots, Pros and cons of having robots”

As per my perspective
Enthiran [robot] is a money making technique, at the same time it is a good pleasure time for entertainment seekers. But not for the value of money [ as there are no specific message given to general public, as Rajni Kanth do in his films ].

Hats off to the actors and the team who involved in the making of Enthiran.

DAMRO Colombo-4.
My Observations and thoughts

DAMRO Colombo-4.

Each and every business articles talk about the location for the businesses. Some theories discuses more about the location and how it’s help to the businesses. But I had personal question how it was? And how is help to run a business?

But recently I founded answer with DAMRO in Colombo. I am based in Colombo. When I go classes, I usually watch the DAMRO building at Bambalapitiya Colombo 04.

Bambalapitiya is a Major hub for a business. The DAMRO is near to majestic city and unity plaza. When I see the building I start analyzing the values of building and the benefit of their huge advertisement in building [see the attach picture].

Values of building,
The place it suited is valuable investment to the DAMRO [Even if it is own or Lease]. Because who ever the people pass to the Unity Plaza or majestic city, have a look their building [ see the picture with enlarge ]. DAMRO is using the whole building advertising their furniture. It’s an ultimate strategic Marketing decision. These advertisements are valuable more than a millions and million. Because its reach everybody who pass the Majestic city or Unity plaza and the road.

Another facility for this building is to packing facilities. It’s a added value to the customer to feel free purchase their furniture.

Advertisement in their building
The advertisement in their building is a huge marketing promotion by the DAMRO. It reaches most of the passengers whose cross the road. For its initial investment may be a huge, but the DAMRO has Focus on the benefit [Cost benefit analysis] they generated in future by eye catching to the consumers or the general public.

The colors which they used is also a eye catching colors, who ever the people pass the road will see this building for a moment.

Advantage of that building
Easy to reach.
It’s a ultimate place for the display their furniture, and this easy to the customers to reach the showroom easily. This is a grate advantages the DAMRO having on their own [benefit of location]

Heart of Colombo
Bambalapitiya is heart of Colombo. This is a place is use by most of the locals and foreigners too. So it will help DAMRO to develop their brand loyalty to locals and Foreigners[ may supported to expand the business in India and Australia ].

Entrance to Colombo
This is a one of the entrance to Colombo. So what ever the buses coming into Colombo should pass this building, specially form buses from Down South of Srilanka.

E.g.:- Galle, Hambanthoda and so on.

in overall the DAMRO is doing well on their business and the distribution all over the island[Srilanka]

DAMRO Website:-

Address of Colombo 04 showroom:-

746, Galle Road, Colombo 04

tele:- 011 2553838

Alexander the Great
Places to visit in Srilanka

Alexander the Great

This is a Tamil book publish by Kizhakku. This is my 3rd book of NHM’s. It’s a great time to writing a book review of “Maha Alexander”. Total book is contains of 165 pages with the additional reference of their author [R.Muthukumar].which clearly separated by 14 chapters.
I intentionally purchase this book because the author mentions in this front cover ‘the Alexander’s war techniques are can’t even compare with administration or business institutes strategies”.

I like to read about the war and the techniques they used in war [same as in the business too]. So I thought it should be satisfied me in both need.

When I start reading the 1st chapter, I like the follow of the author’s continuations. And some places I highlighted with highlighter too. Because those understand me too about those are using war techniques and same for business too.

Here by I go through by my highlighted area,

In page no 11 he says “even if it is the fort or in the war, signals are important to the soldiers” we have to understand this into real life in business and the war too. Sometimes we don’t have time to explain what we think. so signals are important.
In page no 24 he says, “Don’t give-up your victory for anyone. If you avoid the victory, than victory will avoid you” in business and real life it’s true because when we give up it for a fun. It will lead us to bigger loose in future, so use the opportunity and win the battle every times.
In page no 89 he says about the diversification of the duties to the soldiers. And how the soldiers should act and he [Alexander] will give a limited freedom to the certain levels. This is a good technique to handle soldiers.
In page no 91 he says “importance of information”. For a business we should understand the necessary of information and the efficient use of that information. It’s same as in the war which Alexander uses as it.
In the same page he says about understand the enemy’s weak points and the enemy’s tactics too, than only we can break their strength and capture their spaces. When we attack their weakest point the enemy will losing the confident and strengths.
In page no 103 he says “Alexander is not a leader who order and beside in battle, he is the first person who enter the battle and order others how to attack the enemy”.
In page no 150 he says identified the correct person and provide the responsibility to them. Even if s/he was work for others [competitor] in this case “he handover the kingdom back to the earlier king [who fight with him (Purushothamar)] to manage behalf of him”, which is good example of Alexander’s duty diversifications.
at the last page as it

As per my understanding, this book it’s a great pleasure to read. I have learned lot but I share here less than 5%. If you like to gain much you better buy this book and read, which may give you a lot of learning’s.

When I read this book I like to learn more about the Darius III and purushothamar. Especially Darius is a personality who can gather a more soldier’s in short time [who escape so many times from Alexander and Get back with much soldiers fight with him], so in my perspective he is also a great leader [may be].

And Purushothamar is another great king who wondered by Alexander as well. Specially I like to know about his War techniques and his Usage of their soldiers [in 13th chapther Muthukumar explain it well, but if he explain feather in another book will be a good to us].

So I am expecting another 2 books in future by R.Muthukumar

In over all the Maha Alexander will be a good investment to myself.

Its Indian Rupees 80.00 or srilankan Rupees of 280.00.

Basic Chess
Prasanna's Diary (Sharing)

Basic Chess

Chess is played in squares board with 8 rows and 8 columns, making 64 squares. There is always two players: one black and one weight. It’s initiated by the Indian kings. Earlier called as “sathurangam”. Mostly this game is played by king and top level people in kingdom. The percent game is emerged in 15th century by Europe.

Each player holding 16 pieces such as,

One king,

One queen,

Two rooks,

Two knights,

Two bishops,

And eight pawns.

The ultimate objective of this game is checkmate the opposition’s king, when the king faces immediate attack its call Check on the next move they should remove or defend from the attack.

The board is always arranging as the image describe. Both queens start on squares of their own color and king start on the opposite color.

The Pawns
The pawn is the weakest piece in this games and each player gets eight pawns. A pawn can move only one square straight forward, but the first move it can move two square forward. Some times pawns unable to move if any other pawns blocked [its can be either friendly or enemy].

The pawns can move diagonally if square occupied by enemy’s pawns.

The knight
The night mostly calls as horse. Each player get 2 knights.

Its can move one square horizontally or vertically and then one square diagonally from its original position. And the knight can jump over another piece either friend or enemy.

The Bishop
The bishops are the 3rd powered pieces in the game.

Each player gets two bishops. The bishops can move as far as its diagonal line. But bishop can’t jump over anther piece. And especially each bishop spends his whole life in the same color as it belongs.

The Rook
The rook is a 2ed powered pieces in the game and it look like a tower. Each player will get 2 rooks.

Rooks also move like bishop but rooks move in a straight vertical or horizontal. As same as bishop it can’t jump over the pieces. And it should stop before friendly pieces or square of enemy’s captured.

The Queen
The queen is a strongest piece in the game. And each player gets one queen. The queen can move like bishop and rook combined [in horizontal or vertical or diagonal]. And queen also can’t jump over another piece.

The King
The king is most important piece in the game. And each player gets one king.

King doesn’t have power like Queen, Bishop or Rook. But king is determining the final result of game. King can move one square in any direction.

If a player manages to threaten other players king will capture is call check. Its mean in next move enemy’s king will be capture. Once the check position is announce the enemy player should take immediate action to safe their king.

3 solutions are to do, if check announced.

1. Moving king to safe square,

2. Capturing the threating piece,

3. Getting friendly 3rd piece in to threating piece’s way.

If one player manages to check other’s king. And the enemy’s king can’t be moveable than its call checkmate [end of the game].

The primary objective the chess game is to checkmate. But capturing pieces is only for made easy to capture enemy’s king.

This position is where the player is not made check but the other player can’t move without exposing the king capture. So game comes to end as tie.

Basic Rules
Pawn Promotion
If the pawn ends up to enemy’s side, the pawn can promote as Knight, Bishop, Rook or Queen. In most of the time everyone promote as queen.

The castling is used to safe the king in beginning. Its follow some rules,

1. Square between king and rook is empty,

2. King or rook not move yet,

3. No enemy pieces threating to king.

Castle can carryout by moving king towards to the rook. Than rook also move other side of king by one square. This is a best defensive position to king.

En Passant
This is rule mostly not use. Because it’s applicable only if following situation arise only,

When other player moves to pawn 2 square forward [ 1st move], the passes over a square where the enemy pawn could cut if its move one square forward. Than that pawn can capture by moving pawn by diagonally.

Some player is not use this because its no sense behind it.

Places to visit in Srilanka


a book review of அம்பானி ‘ஒரு வெற்றிக் கதை’
அம்பானி பல நாட்கள் தேடிய தேடல், கைவசம் கிடைத்த வாய்ப்பை விடுவதற்கு நான் தயாராக இருக்கவில்லை. ஒரு தனி வர்த்தகம் ஆரம்பிப்பதே என் முதல் இலக்கு. அதற்கான தயார்படுத்தல்களில் அம்பானியைப் பற்றி அறிவதும், அவர்களது வழிமுறைகளை அறிவதும் ஓர் கல்வியே.

சமீபத்தில் கொழும்பில் நடந்த புத்தகக் கண்காட்சியின் போது நான் அம்பானி பற்றியோ, தமிழில் அம்பானியின் கதை பற்றியோ சிந்திக்கவில்லை. நான் தேடிச் சென்றது snow ball எனப்படும் ஒரு சுய சரித்திரம்[warren buffett ]. கடைசி வரை என்னால் அந்த புத்தகத்தை வாங்க முடிய வில்லை , இருந்தாலும் சில தமிழ் புத்தகங்களை வாங்கி வந்தேன்.

வாங்கிய அனைத்துப் புத்தகங்களும் கிழக்கு பதிப்பகத்தின் புத்தகங்கள். அதில் அம்பானி ‘ஒரு வெற்றிக் கதை’ என்னும் புத்தகமும் ஒன்று,
முதலில் அம்பானியில் தொடங்குவோம் என்று புத்தகத்தை தூக்கிய முதல் இறுதியில் நானும் ஓர் அம்பானியானோன்.

சிறந்த புத்தகம், 164 பக்கங்களில் முழுமையான வரலாறு. முழுமையாக அம்பானியின் குணம் மற்றும் வியாபார யுக்திகளும் சிறப்பாக விபரிக்கப்பட்டுள்ளது. குறிப்பாக அம்பானியின் வியாபாரத் தந்திரங்கள், அணுகு முறைகள், புத்திசாலித்தனம் மற்றும் பல…

ஆசிரியரின்[என்.சொக்கன்] குறிப்புக்கள், எனது அம்பானி பற்றிய அறிவுத் தேடலுக்கு ஒரு முற்றுப்புள்ளியாக அமையும். இன்னும் தேடல் விரும்புபவர்களுக்கு இது ஓர் நல்ல ஆரம்பமாக அமையும்.

இந்த புத்தகத்தின் சுருக்கம்
“ஆசைப்படு, அதற்கு மேலும் ஆசைப்படு”.
“கனவு காணுங்கள் ”
“வியாபாரி ஆவதற்கு அனைத்தையும் வியாபார நோக்கில் சிந்தியுங்கள் ”
குறிப்பாக அம்பானி ‘ஒரு வெற்றிக் கதை’ முலம் நான் நான் அடைந்த பயன் கோடான கோடிக்கும் மேல்.
இந்திய ரூபா 80, இலங்கை ரூபா 280 [விற்பனை விலை ].

தனி வியாபாரம் பற்றிய அறிவை வளர்ப்பதற்கு இது ஓர் சிறந்த முதலீடு.

தம்பி இன்னும் வெளிய போகல்லய
Prasanna's Diary (Sharing)

தம்பி இன்னும் வெளிய போகல்லய

தம்பி இன்னும் வெளிய போகல்லய?[don’t you go out?]
என் மேல் அன்பு கொண்ட பலர் என்னிடம் கேட்ட பல கேள்விகளில் என்னைச் சிந்திக்க வைத்த கேள்வி இது.

இந்தக் கேள்வியை என்னிடம் கேட்கும் போது அவர்கள் என்மீது ஓர்வகை அன்பு வைத்ததை என்னால் உணர முடிந்தது. ஆனால் இந்த அன்பு என்னை வேறுவிதமாகவும் சிந்திக்க வைத்தது. இது யாரையும் புண்படுத்துவதற்காக எழுதப்படவில்லை என்பதை சகலருக்கும் தெரிவிக்கிறேன் .

இங்கு இருந்து அங்கு போய் உழைப்பதை விட இங்கு இருந்து, இங்கு உழைப்பது மேல். நான் கண்ட பல மேதாவிகள் எனக்குக் கூறியது இங்கு இனப்பிரச்சனை, மொழிப்பிரச்சனை. ஆனால் அவர்கள் அங்கு சென்று அந்த நாட்டு மொழியைக் கற்பதை விட இங்கு இருந்து நம் சகோதர மொழியைக் கற்று சிறப்படைவதே மேல். இதை நான் இங்கு சொன்னால் எம்மவர்களுக்கு நான் விரோதி ஆகிறேன்

இது மட்டும் இல்லாமல் இங்கு இருந்த நோஞ்சான்கள் அங்கு சென்றதும் வீரன் ஆகும் கதைகள் ஏராளம். இந்த வீரன்கள் அங்குள்ள அப்பாவிகளுடன் சண்டை போட்டு மீண்டும் இங்கு வந்த கதைகளும் ஏராளம். இதை விட இங்கு இருந்து எமக்கு ஏற்ற தொழிலைச் செய்யலாம் எமது தாய் நாட்டில்.

இதை விட பெரும் கொடுமை படிக்கச் சென்ற பண்டிதர்கள் படிக்காமல் பாவைகளுடன் சென்றதும் உண்டு. இப்பேர்பட்டவர்களை நம்பி இங்கிருந்து பெற்றோர்கள் பணம் அனுப்பும் படலம் வேறு நடக்கும்.

இங்கு நடைபெறும் மரணச்சடங்கின், பத்திரிக்கை அறிவிப்பில் போடப்படும் சகல வெளிநாடு வாழ் உறவுகளின் பெயர்களின் பின்னால் போடப்படும் நாடுகளின் பெயர்களைப் பார்க்கும் போது என் மனதில் தோன்றுவது, அகதி என போடுவதற்குப் பதில் நாடுகளின் பெயர்களைப் போட்டுள்ளார்களே என்று. இதற்கு அவர்களே பதில் தரட்டும்…

முதலும் இறுதியுமாய் சகலருக்கும் ஓர் வேண்டுகோள்.
என்ன வளம் இல்லை இந்தத் திருநாட்டில்,
ஏன் உடலை வருத்த வேண்டும் வெளிநாட்டில் .