Objective – Definition
The Mission Statement is where an Open end statement of the firm, the Strategic Objectives translates the Mission (Qualitative Measurement) into Strategic milestones (Quantitative Measurement) for the Business strategy to reach.
The Objectives are should be fulfil the Following Functions
- PRIME
- SMART
PRIME
The Word of PRIME will demonstrate
P – Planning
R – Responsibility
I – Integration
M – Motivation
E – Evaluation
Planning
The Objective will help organisations to develop a realistic planning to achieve the Outcomes.
Responsibility
The Objectives should be clearly demonstrating the Allocation of responsibilities between the staffs or Departments.
Integration
The Objectives should be enabling the organisations to work as Goal Congruence between staffs.
Motivation
The objectives should be motivating each employee of the organisations to achieve their objectives. These can be financial or Non Financial Motivations.
Evaluation
The Objectives should be clearly demonstrated to evaluate the individual’s Performance against the task given.
SMART
S – Specific
M – Measurable
A – Attainable
R – Realistic or Relevant
T – Time Bound
Specific
The objectives are unambiguous in the what is to be achieve
Measurable
The Objectives should be measurable as in Specific Quantity
Attainable
The Objectives should be developed within the reach
Relevant or Realistic
The Objective should be appropriate to the Organisation’s Mission Statement and should be realistic.
Time Bound
The Objectives should be Timely manner and the tasks will be expected to complete with the specific time.
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