The Srilanka Institute of Marketing Organized Workshops of Marketing for Non-Marketers. The workshop is resource by the well-known Srilanka Marketing Guru Prasanna Perera.

Objectives of Marketing for Non-Marketers

• Understand the Principles and Concepts of Marketing
• To Highlight best practices of Marketing in a Local and Global Context

Target Group of Marketing for Non-Marketers

Any person interested to understanding principles of Marketing across all industries and product/ service categories.

Contacts of Marketing for Non-Marketers workshop

• The evolving nature of Marketing
• Why marketing is Business and Business is marketing?
• Marketing Vs Sales (Friends or Enemies)
• Segmentation Y Targeting of Markets
• Brands and Brand Building
• Marketing Mix in Actions (4 P’s and 7P’s)
• Best practices of Marketing (Experiential marketing, Neuro Marketing)

For interested participants can contact to Sam on 0727 068 031 or Malitha on 0727 774 587  and make your reservation for the grate knowledge event.

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