The Srilanka Institute of Marketing Organized Workshops of Marketing for Non-Marketers. The workshop is resource by the well-known Srilanka Marketing Guru Prasanna Perera.
Objectives of Marketing for Non-Marketers
- Understand the Principles and Concepts of Marketing
- To Highlight best practices of Marketing in a Local and Global Context
Target Group of Marketing for Non-Marketers
Any person interested to understanding principles of Marketing across all industries and product/ service categories.
Contacts of Marketing for Non-Marketers workshop
- The evolving nature of Marketing
- Why marketing is Business and Business is marketing?
- Marketing Vs Sales (Friends or Enemies)
- Segmentation Y Targeting of Markets
- Brands and Brand Building
- Marketing Mix in Actions (4 P’s and 7P’s)
- Best practices of Marketing (Experiential marketing, Neuro Marketing)
|Date:||4th April 2012|
|Time:||9.00 Am to 5.00 Pm|
|Venue:||Taj Samudra Hotel|
For interested participants can contact to Sam on 0727 068 031 or Malitha on 0727 774 587 and make your reservation for the grate knowledge event.