Marketing for Non-Marketers by Prasanna Perera on 4th April 2012

Marketing for Non-Marketers by Prasanna Perera on 4th April 2012

The Srilanka Institute of Marketing Organized Workshops of Marketing for Non-Marketers. The workshop is resource by the well-known Srilanka Marketing Guru Prasanna Perera.

Objectives of Marketing for Non-Marketers

  • Understand the Principles and Concepts of Marketing
  • To Highlight best practices of Marketing in a Local and Global Context

Target Group of Marketing for Non-Marketers

Any person interested to understanding principles of Marketing across all industries and product/ service categories.

Contacts of Marketing for Non-Marketers workshop

  • The evolving nature of Marketing
  • Why marketing is Business and Business is marketing?
  • Marketing Vs Sales (Friends or Enemies)
  • Segmentation Y Targeting of Markets
  • Brands and Brand Building
  • Marketing Mix in Actions (4 P’s and 7P’s)
  • Best practices of Marketing (Experiential marketing, Neuro Marketing)
Date:4th April 2012
Time:9.00 Am to 5.00 Pm
Venue:Taj Samudra Hotel

 

For interested participants can contact to Sam on 0727 068 031 or Malitha on 0727 774 587  and make your reservation for the grate knowledge event.




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