The Sri Lanka Institute of Marketing Invites applications for the Corporate Marketing Plan workshop on 24th October 2013 at Taj Samudra by Mr.Deepal Sooriyaaeachchi.

Course Description

The core of marketing planning begins with how the marketer views the market. In this programme the focus is more on developing the thinking skills of the participants that goes beyond understanding how to use the tool and the process.

The participants will learn how to explore the external environment, identify opportunities and threats, and develop strategies to achieve organizational objectives. Since the participants will be able to work using a case study they will be able to learn how to apply what they learn in real life situations.

Covering strategies in to deliverable Actions plans and converting them to smart objectives will also be a key element of the session.

Target group

General Managers, Marketing & Brand Managers, Senior Marketing Professionals, Marketing & Brand Executive and those who involved in planning

Learning outcomes

  • Be able to appreciate the practical application of planning methodologies
  • Develop a framework suitable for their own organization
  • Understand the interdependence of other stake holders in delivering the expected results

Resource personal : Deepal sooriyaarachi

Date:   24th October 2013

Time:   9.00am-5.00pm

Venue: Taj Samudra

For more information about the Registration contact SLIM or Hansi-0727296926, Frnki 0727774587 or see below image

Corporate Marketing Planning – 24th October 2013 by SLIM

Corporate Marketing Planning – 24th October 2013 by SLIM

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