Respected marketer and business personality Rohantha Athukorala has been appointed as the Chairman of the Sri Lanka Tourist Promotional Bureau (SLTPB) by Sports and Tourism Minister Navin Dissanayake
Athukorala was the seventh Chairman of the Sri Lanka Export Development Board (EDB), the only Chairman to serve the EDB for over five years, and supported the industry in taking the export revenue from US $ 6 billion to US $ 11 billion in his tenure.
Athukorala commenting on the task ahead said, “Given the vibrancy of the private sector, the two million visitor arrivals can be achieved. We are targeting the UK market to generate a 190000 from the current 144,168, Germany to be 150,00 from current 102,977 whilst France to be 100,000 visitors from the current 78883, just to name a few. The economic instability in Russia is worrying given that almost 69,718 tourists were generated from this market but the rest of the world will so some catching up is our estimate.”