All-new Jaguar F-type and Range Rover Sport 2017 launched in Sri Lanka

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Jaguar Land Rover unveiled the all-new Jaguar F-type Sports Car and Range Rover Sport 2017 in Sri Lanka, which showcases the continuous revolutionary technological advancements of the iconic British motor brands.

The models were unveiled with the presence of Jaguar Land Rover Asia Pacific Managing Director Robin Colgan, Jaguar Land Rover Asia Pacific Customer Service Director Andy Wust and British High Commissioner in Sri Lanka James Dauris.

Colgan said that the two new models represent the British heritage in automobiles.  “For the last seven decades, we have improved our models while preserving the British heritage and class. We are looking forward to introduce the all-new Discovery 5 by May next year and also the all-new Jaguar F-pace SUV,” he said.

“In addition to the new launches, Jaguar also marked the start of a new era with the unveiling of the I-PACE Concept. A preview of Jaguar’s first-ever electric vehicle that will hit roads in 2018, the I-PACE Concept, is part of the brand’s drive towards a cleaner future,” he added.

Dauris said that Jaguar Land Rover is an iconic brand of the British motor industry, which speaks about the class and heritage, which have been preserved since various models were introduced over the last seven decades.

SML Frontier Automotive (SMLF) Managing Director Sheran Fernando said that he is pleased to welcome Robin and Andy and that it is an opportunity to thank the Jaguar Land Rover team for their continuous support.

“As the sole authorised distributor of both the Jaguar and Land Rover brands in the country, SML Frontier Automotive is proud to offer these best-in-class vehicles to our customers, along with our commitment to delivering superior standards of customer service and care,” he said.

Wust said that over the last 12 months, significant investments have been made on a regional training academy in Singapore providing both technical and non-technical training to dealers across the region.

“A high-quality experience for our customers depends on three things – well-equipped facilities, highly trained teams and good parts availability. With SMLF, we believe that by providing an excellent customer service, it will continue to give us a strong advantage in Sri Lanka going forward,” he said.

SMLF’S showroom is located at No: 74, Flower Road, Colombo 7 and the company’s state-of-the-art repairs workshop is located at No: 17, Dehiwela Road, Boralasgamuwa. The new 2017 Jaguar and Land Rover models can now be pre-ordered at the showroom and a dedicated team is available to explain the latest specifications and advancements that are featured in the 2017 model year to customers. Jaguar Land Rover, UK’S largest automotive manufacturing business built around two iconic British car brands, has been owned by Tata Motors since 2008.


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