Rational Planning Model [RPM]

The rational planning model is a model commonly uses for the business evaluations and strategic decision making purposes. Specially in CIMA examination focus rational planning model as a critical subjects for management students.

But there are only few points to be remembering for rational planning model. The subject of Enterprise strategy [E3] and enterprise management [E2] are mostly focus on rational planning model.

Its containing of

  • Mission and Objectives
  • Position Audit
  • Environmental Analysis
  • Co-operate appraisal
  • Strategic option generation
  • Strategic option evaluation and choice
  • Strategic implementation
  • Review and control

From review and control again continues with position audit and the environmental analysis.[its repeat the same process again and again]

Mission and Objectives

The mission and objectives are related to create the mission and objective of the organisations. When making the mission and objective the following should be considers,

  • Importance of Stakeholders and stakeholders power and interest

Key players, keep satisfied, keep inform, minimal efforts.

  • Cooperate social responsibility[CSR polices ],
  • Critical success factors [CSF].
  • Setting objectives for profit making organisations and non profit making organisations.

Environmental Analysis

The environmental analysis is analysis of the environmental factors how it’s help or affect the business environment. This is fully depending on the risk profile of the organisation.

  • Importance of business environments

PESTEL or PEST approach and Michel porter 5 Force theory,

  • Competitor analysis and reactions,
  • Environmental uncertainty,
  • Domestic and international environmental affects.

Position Audit

  • SWOT analysis,

Strengths, weaknesses, opportunities and threats.

  • Value chain analysis,

Primary activities and the secondary activities, how its help to identified the position of organisation.

  • Benchmarking approach,
  • Gap Analysis,
  • Scenario planning.
  • Resource based positioning.

Most of the positioning approaches are help the organisation to identify the internal capabilities of the organisation to develop their strategies.

Co-operate appraisal

The co-operate appraisal is a gathering point of the mission and objectives, position audit and the environmental analysis.

In the co-operate appraisal the organisation considering their internal, external factors are according with their mission and vision statements. After the success of elevations, it will lead to strategic option evolution level.

Strategic option generation

The strategic options are a pool of options. These options are indentifies and suggested by the different levels of management and the individuals.  The collections of the strategic options are evaluated by the senior level management before it suggested to the top management to decide. Therefore the strategic options should be very carefully evaluate according to the mission and vision statement.

Strategic option evaluation and choice

It’s the level to evaluate the strategic options collected by the above stage. It’s should consider the following approaches,

  • 3 generic strategy of Michel porter.

Cost leadership, differentiation and focus.

  • Ansoff’s Matrix,

Market development, product development, penetration and diversification.

  • Alternative growth approaches,

Internal approach and external approach.

  • Options for non profit organisations.
  • Evaluations,

The strategic option evaluation activities are to select the suited strategy rather than best strategy.

Strategic implementation

The implementation of the strategy is like the project planning approach. This implementation activity is shown a success of the position of the chosen strategy.

  • Performance measures of the strategy,
  • Key mile strong and gates,
  • Financial evaluation of the businesses.
  • Value addition of the strategy,

There are not specific approaches to elevate the strategic implementation; the success in of the implementation will depend on the success of the project completions.

Review and control

The review and control is an activity of the evaluate the strategic decisions are following the basis of mission and objectives or not,

  • Comparison between the actual performance and the expected performance.
  • Alternative approaches for proper control mechanism,
  • Budgets and the performance,
  • Stakeholders satisfactions,
  • Needs of the amendments or adjustments.



The rational planning approach is continues process. The same steps are moving again and again, which develops to the organisation to be efficient and effectiveness.

Hospitality Management [& Studies]

The hospitality management is define as “the management involve with the hospitals management”. The hospitality management is not different from the business management, but the hospitality management more concern about the relationships and marketing with management backgrounds.

The hospitality management is focus on

  • Hospital Administration
  • Accounting
  • Finance
  • Marketing
  • Information technology
  • HRM [human resource management]
  • Strategic decision making
  • Quality controls
  • Public relationships
  • patient care
  • personal care
  • basic first aides

I have seen some small level hospitals in the market which suffering because of lack of management skills. Some of the semi government hospitals also suffer sick of lack of management[Hospitals].

I have a plan to takeover such lose making hospital ventures and developed accordingly, I have target a hospital which providing a worst service now[hope until i buyout],

These are some strategies to Run A Successful Hospitals to be

  • Providing an of the excellent services,

Hospital is a place where earn through service they provides, the services are depend on the panel of the doctors and the board of directors. Most of the time people scold the hospitals are earning through get fear to the patient. But the reality is the hospital business is a most reputed business than the other businesses.

  • Excellent patient care,

The Patient care [customer] service is a key success factor of the business.

  • Panels of doctors,

The panel of doctors are also a main pillar of the hospitality business. The specialized and the patient friendly doctors are having a good demand for their consultancy services. The qualifications of the doctors also value added to the hospitals to build their brand name.

  • Affordable charges,

The fee collecting from the patient should be a sensitive factor in hospital businesses.  The hospital needs to develop a good names and capture the minds of customers,therefore they should charge lesser rates in initially.

This is a part of relationship marketing, to reduce the profits in first few arrivals and make them to feel the hospital is friendly service, therefore the money loose in the patients can collect thorough their developments of customers services.

  • Long term strategies,

The strategies to develop a long term business plans, than the short term focus.  The short term business plans will show good profits in initial stages but in future is questionable about their success.

The future plans should accordance to the mission and vision statement of the hospital.

  • Skilled supportive staffs,

The skilled supportive staffs are also a pillar of the successful business. The quality of services by the support staffs are added value to the hospitals and make the patient to feels free.

  • Locations

The location is an important factor of the business. Especially the hospital should have an easy access to the location. The location also is a peaceful and the widely available of transportation facilities to reachs hospital easily.

  • The ward facilities,

The ward is where the patient stays and getting the medical assistance. These ward facilities are necessary service to the patients.To be successfully to provide service of 24 X7, the ward facility is important to be access. 

  • Track record of the services

The track records of the services important to be maintain their standards and the levels of business.

  • Level of acceptance of the standards and regulations

Some of the standards are optional to follow to provide a  good service to the patients. The level of the acceptance of the requlations and standrads are the critical success factor of business.

The success of the hospitality is depending on the success of the capturing patient minds, and how fast the patient gets their good health backs.

Is Litro gas [Shell Gas] can successful in future?

Today November 03, 2010,  the shell Gas Lanka signed an agreement with Srilankan government to sell 51% of shake for US$ 63 million. While the government gets the power of control, its change the name of Shell Gas Lanka to Litro Gas.

Litro Gas Logo

As management student I am analyzing the usefulness of the brand name changes,

The Strengths’ of the new Brand name [Litro Gas]

  • Widely distribute Litro Gas in overall Srilanka with more distributional centers,
  • New pricing strategy and possibility of reduction in Gas Prices,
  • Be monopoly distribution in Gas at affordable price,
  • Providing a better management style as the locals need,
  • New marketing strategies,
  • Loyalty service from the government services,
  • Special regulations for price setting and avoidance of less sudden price increments,

Weakness of the new Brand name [Litro Gas]

  • May incurred huge cost for new brand development.
  • Loosing of multinational brand name.
  • Loosing of better management styles [ subjective and conditions apply ]
  • High risk of competitions from the Laughs gas.
  • The relationship with the mother company of Royal shell Gas, Netherlands.
  • How the market will be react with government services,
  • How the quality of services,

But whatever it is changing of the brand name and the controls creates a hope to the people to reduction in Gas prices in soon. And if the srilankan government is hoping to serve better services to public is greatly appreciate by public.

Deepawali small [seasonal] Businesses…

Deepawali is an important festival in Hindu’s life. It’s commonly known as Divali or Diwali. Deepawali interpret in English as festival of lights.

The countries where Hindus lives are celebrating Deepawali in grate extents. The Deepawali festival is festivals of lights for the businessmen also. Because Hindus in all over the world, celebrating Deepawali with wearing new cloths and exchanging sweets with their family and friends and wish their greeting too.

The countries such as Srilanka, India, Singapore, Malaysia, Fiji, Guyana, Trinidad & Tobago, Mauritius, Nepal and Myanmar are announced Deepawali as an official holiday and respecting the Hinduism.

Therefore businessmen are looking forward the Deepawali festival to lighting their business.

Here are some small businesses related to Deepawali,

Clothing’s or textile outlets

The clothing’s are most consumable item in Deepawali season. Specially most of the Asian countries, which celebrate Deepawali are enjoying the high growth in their businesses during these Deepawali season.

The expected sale in the Deepawali season is 3 to 4 times more than the normal sales in other days. The main reason for such huge demand is that every Hindu believes wearing new dress in Deepawali is bring wealthy and blessings.

This weakness use by the businessmen and develops their business over the time.  The best example is Indian advertisements which related to Deepawali, one month before the Deepawali starting an advertising campaign to reach their targets.

Key to be success of clothing or textile shops or outlet is

  • Starting  Advertisement campaigns,
  • New design clothing’s,
  • New offers and price reductions,
  • Value added services,
  • Promotional items for business developments
  • Understanding the consumer needs

Sweet sellers

The Deepawali is another name for the sweetness and sharing the sweets. About 1990’s or the before the housewives are made sweets on their home [rational Hindus made sweets at their home for Deepawali purposes].  These sweets are exchange to their friends and their family members to sharing their happiness.

But there is a business an opportunity in this Deepawali season is to make sweets and sell by unemployed women. These days most of the housewives are buying sweets from the corner shops and sharing with their neighbor, Rather than make by them.

Who’s having an experience in preparation on sweets can earn good revenue on it. There are some housewives get-together and doing this business. Most of them are earning a profit about 30% to 40% from their investment per day.

Key to be success of the sweet selling business is

  • The contacts of the customer base and the relationship maintenance.
  • Maintaining High quality on sweet productions.[Oil and % mixers ]
  • Highly experience in preparing sweets.
  • To know how to satisfy the customer needs.
  • On time delivery.
  • Order acceptance in different verities.
  • Reasonable prices
  • Value addition on their service.

Greeting card designs and new innovations on wishes designs.

Even the new technologies come in to greeting their wishes to their loves one, the greeting cards holding its potion as it. Still the people happy to see greeting cards than the SMS [Massages] or the E-mail wishes. Because everyone knew that sending messages or E-mail is a forward and it’s commonly sending. Therefore the people who get message or mails won’t happy like getting their personal greeting card.

The new businesses where the manual hand worked greeting cards are highly demand to express their wishes.

This is a good opportunities to an innovative ideas to do business. Most of the youngsters are involving in these businesses With using new technology.

Key to be success of the greeting card designs business,

  • Innovative skills.
  • Understand the need of the wishes.
  • The durability of the greeting cards.
  • Cost of the card.
  • Widely available to buy.
  • Environmental friendly material usages.

wish you all a happy Deepawali…

Damro Showrooms and Contact details

the success of the Damro furniture is their distribution and the supply chain effectiveness. the Damro is a good example for a srilankan industry to, how to handle a proper business with a customers to reach a nearest showrooms.The effectiveness of the customer relationship and supply chains are mostly new to srilankan companies to adopt.

for example Damro having nearly 53  showrooms in srilanka, 35 showrooms in India and 5 show rooms in Australia. some of the showrooms are operating as Franchise Showrooms, but most of the showrooms are operating independently and providing a valuable customer services.

the following details are extract from the Damro’s official website to made my arguments to be more valid

Sirlankan Showrooms and their contact details

Showrooms Address Telephone
Anuradhapura 488/7A, Maithripala senanayake Mw, New town, Anuradhapura 025 2226026
Bambalapitiya 746, Galle Road, Colombo 04 011 2553838
Bandaragama 76A, Rathnapura Road, Bandaragama 038 4290203
Battaramulla 115, Kaduwela Road, Battaramulla 011 2883245
Borella No.63, D.S.Senanayake Mawatha, Borella 011 2683740
Bulathsinghala Athura, Bulathsinghala 034 2282737
Chilaw Colombo Road, Maikkulama, Chilaw 032 2224606
Corporate Division 746, Galle Road, Colombo 04 011 2508578011 2508590
Embilipitiya Pallegama, Embilipitiya 047 2261542
Galle 32, Colombo Road, Galle 091 2233267
Gampaha 202, Colombo Road, Gampaha 033 2231990
Grandpass 517, Prince Of Wales Avenue, Colombo 14 011 2321291
Ganemulla No.14, Main Street, Ganemulla 033 2261133
Hambanthota 57, Willmat Road, Hambanthota 047 4378152
Homagama 394/4b, Highlevel Road, Makumbura, Pannipitiya 011 2891755
Ja Ela 368, Weligampitiya, Ja Ela 011 2232555
kandy 929, Peradeniya Road, Kandy 081 4931861
Katunayake 784, Colombo Road, Airport Junction, Seeduwa 011 2260078
Kalutara 271/A, Galle Road, Kalutara 034 2237351
Kegalle 144, Kandy Road, Golahela, Kegalle 035 2223893
Kiribathgoda 255, Kandy Road, Kelaniya 011 2911199
Kirulapone 429, Havelock Road, Colombo 011 2366003
Kirillawala 2/2A, Kandy Road, Kirillawala 011 2969034
Kirindiwela Jayabima, Hanwella Road., Kirindiwela 033 2269702
Kuliyapitiya 122, Hettipola Road, Kuliyapitiya 037 4696362
Kurunegala 246, Colombo Road, Wehara, Kurunegala 037 2231930
Matale 216a, Kohombiliwela, Matale 066 2224766
Matara 435, Colombo Road, Pamburana, Matara 041 2231895
Minuwangoda 179, Colombo Road, Galloluwa Junction, Minuwangoda 011 4741750
Mirigama 267/2, Pasyala Raod, Mirigama 033 2274699
Nawala 92, Nawala Road, Nugegoda 011 2822651
Narammala No.106, Negombo Road, Narammala 037 2248211
Negambo 315, Main Street, Negambo 031 4874725
Nikawaratiya Hilogama Rd, Nikawaratiya 037 4934065
Nittambuwa 26th Mile Post, Kandy Road, Nittambuwa 033 2285685
Panadura 146, Galle Road, Walana, Panadura 038 2243014
Pannala 112, Negombo Road, Pannala 037 4640221
Pallewela Madagampitiya Road, Pallewela 033 2271411
Peradeniya 279, Colombo Road, Peradeniya 081 2384520
Piliyandala 430/1, Colombo Road, Piliyandala 011 4211714
Pugoda Hanwella Road, Pugoda 011 2405086
Puttalam 159, Kurunegala Road, Puttalam 032 4865227
Ragama 85, Mahabage Road, Ragama 011 2957537
Rathnapura 41, Bandaranayake Mawatha, Rathnapura 045 2226066
Thissamaharama No.169, Main Road, Thissamaharama 047 2239745
Veyangoda 220/A, Negambo Road, Veyangoda 033 4678496
Vavuniya 284, Kandy Road, Vavuniya 024 2221403
Wariyapola Adhikari Mawatha, Wariyapola 037 2268666
Wattala 580, Negambo Road, Mabola, Wattala 011 2949507
Wennappuwa Kosgas Junction, Chilaw Road, Wennappuwa 031 4874696
Weliveriya 154/3A, New Kandy Road, Weliveriya 033 2258320
Wijerama 576, Highlevel Road, Wijerama 011 2802360
Yakkala 42, Kandy Road, Yakkala 033 2232469

How to analysis a case study?

Secret of success

Before read the case study everyone should understand the answers in the scenario. The person who understands the case correctly wins the battles.

How to analysis a case?

Understand the basis

Student should understand what the industry is case is, and what is the history of the case contents.

For examples if the case is talk about the airport industry, the student should know, some background knowledge about the airport management [practical and academic] and she or he should be understand the history of that airport which given in case.

The understanding of the history will help the student to, develop suitable strategies to the case or understand what short of risk that company is facing.

Understand the Vision, Mission and Objective of the case.

The student should understand what are the vision, mission and objectives of the organisation given in a case.

The organisational long terms strategies are depend on their mission and vision statements. Therefore it’s necessary to the student to understand it.

Understand the industrial or organisational life cycle

To identifying the organisational or industrial life cycle, will help the student to understanding what kinds of strategies should adopted to the case related business.

This life cycle providing a clear picture to the student about, whether they looks for short life cycle or long term life cycle.

Understanding the issues or problems

To understand the correct problem is the critical success factor to pass the exams.

Understand the factors made issues to the organisation.

1.       The student should understand the rationale behind the problems of the organisation faces, same time he or she should be investigate the main problems of the organisation.

2.       Once the problem or issues identified, the student should question him or her self’s, how the problems will be solve in short term and long terms.

3.       Once identifying the short term problems. It’s necessary to classified it to how to important and immediate is that problem is. The weight age will be given according to important and immediate. And says how to solve it and what kind of strategies to undertaken.

Understanding the long term issues

To understanding to long term problems will be help the students to write about the following question or approaches.

1.       How these issues are arises?

The student should understand how these issues are arising, and what the base of these issues is.

2.       How its affect to the current operations and the systems?

It’s good for student to understand how these problems are affecting our current operations and the systems.  And understanding of how its effect the stakeholders, also important to make decision making.

3.       What are the opportunity methods are available to the organisation to solve these problems.

4.       Student should question their selves as

a.       What are the strategies can adopt to solve those problems?

b.      How long will take to solve these problems?

c.       What is the projected budget for problem solving strategies?

d.      What are the losses due to these problems?

Suggested decisions

This is a very important part of the case study. What are the decisions we taken with the limited available information. And how successfully we analysis and get the correct problems of the organisation or industry.

Because most of the examiners are expecting one suggested answer than the 2 or 3 options give to them. The selected decision or answer should be clearly explaining with the all the following aspects,

1.       Financially beneficial or not [viability of success]?

2.       Is the decision according to the mission and vision of the organisation or objective?

3.       What are the internal factors will be consider to taking decisions?

4.        What are the external factors should consider to taking decisions?

5.       How the decisions are accordance with changes organisational culture and structure?

6.       Is it providing a permanent solution to the organisation or a temporary?


Additional factors which is to considers

  • Critical success factors of the organisation
  • Value addition activities of the organisation
  • Keep performance indicator[KPI’s] of the organisation
  • Financial ratios of the organisation
  • Financial potions and performance of the organisation
  • The inflation and interest rate of the organisation
  • Foreign currency risk of the organisation
  • Banks and hedging dealing of organisation
  • Risk  profile of the organisation
  • Working capital policy of the organisation
  • Cultural and social factors of the environment
  • Etc…


Short and sweetly

Whatever the analysis we made all the answers are given in scenarios. Therefore as a student we identified the answers separately and given back the same background to the examiner again.

Secured Password

Most of us are commonly using passwords in our day today activities. But we forget about the importance of the passwords,

The Thing we should Think before developed a Password.

  • What short of important activity, that we are using those passwords.

The important will vary according the usages and the valuable of information’s.

Eg: – using password for playing game is less important.

But login computer in office is high important activity.

                So a person can decide the importance of the password according to their activities and the importance.

  • How often we change the passwords

The passwords are necessary to change oftenly. Keeping same password will be a lack of control and lead to be high risky.

As an official uses the employees are mostly advisable to change their password every week, in best case twice in a week. But still it’s questionable, how they follow and changing their password to secure their valuable imformations.

  • Rememberance of the password

Most of the time remembering the password is a difficult for some people. When they change password often, it’s difficult to remember every passwords,

So most of the time it advisable to set a password as current news topics or any other related , which he or she won’t forget that particular time.and may not identified by others as well.

  • Don’t write your password anywhere

Some people are doing this mistake. Writing the password and kept in somewhere.

In some cases they wrote clearly what password for what use[ what login]. This will be easy to theft and misused the passwords.

In common cases, most of the people write their Security cord beside their  ATM Cards or debit cards. They forget those are password which they can change and make it to easy them to remember.

Most common passwords in the world

If anyone want to hack any password,than they can used these passwords. Nearly 40% will keep these passwords

  • Date of birth

The date of birth is mostly use by the beginners who start using passwords. Most of them think it’s a secure password but in real case it’s a worst password ever people have.

  • 123456

This is also a mostly used password. The most of the sites asks the minimum of 6 letters to be password. If the minimum password requirement is 7 letters it will be 1234567. Because most of the people won’t think, this can be copy and try out by hackers.

Same time 456789 and 147258,258369 also can be a password [all these letters taking because of easiness]

  • The school name

The people who mostly attract with school kept their school name as a password. Most of the famous school students are use this passwords, because they proud to be that school student.

  • Lover , husband or wife name or their kids name

This is because their pure love, but its lead a lack of control on their password.

  • Telephone number

The telephone number is also a password of some people. There are 2 options as their land line number or the mobile phone number or lover’s handphone number.

The Best password

This is the question most of the people having, and most of them made those weak password without knowing a proper way to type best Password.

The best way to developed password is alphanumeric.


 These are the step, where used the numbers and letters.

Number such as 0,1,2,3,4,5,6,7,8,9

And letters are A-Z, a-z.

Therefore altogether 62 characters [0-1, A-Z and a-z] are there to make a good passwords.

For example to used the Alphanumeric is

A person call Amal can write name as their password of 1M1l here 1 is A.

Any numbers can instated any letters as their wish

For example RAVI can do password as R0v1 here 0 for a, and 1 for I.

This Alphanumeric will help everyone to develop a better password than the above.

If the person want they can use, . / ‘ <>?”:

And develop a better password as their wants.

Srilanka Export market for Coconut and Coconut Products


Srilanka enjoys an extreme advantage of exporting the Coconut products to the rest of the world.

Especially coconut tree is can be consider as Utility tree. Because we used all the parts of the tree and we get maximum benefit out of it.

Coconut products are widely available in every coastal area in Srilanka. It has a huge home demand and the export opportunity as well.

Most of srilankan are doing this business as their small business. But it can’t consider as a small business, because most business are became an enterprises as well established.

Here I am discussing bit about the export market of Coconut products but same products are widely available is Srilanka as well.

The main businesses in Coconut product are,

Desiccated [dry] Coconut,

In overall Srilanka there are nearly a 60 mills widely available. The total production is about near to 72,000 to 75,000 metric tons per year.

Countries to export

Most of the EU countries, Turkey, Egypt, UAE, etc…

Door mats,

The door mats are prepared by using the coir twines or coir fiber mix. There are 3 different types of it by production procedures, such as

  • Auto Machine production
  • Manual production
  • Using steel springs

This is a local market and the export as well. Specially foreign countries are using in the winter time.

Countries to export

Most of the EU countries, UK, Netherland, as well..


The twine is made by the Coconut Bristle, it can be made according to the needs and the requisition made by the consumers. These twine gets a great demand, when the world talk about the global pollutions and the go green proceeds, mostly available is green product is this twine.

This is the main reason most of the western counties are more interested to buy it.

Countries to export

USA, UK, Japan, some of the EU countries And etc…

Charcoal Briquettes,

This is shell of the coconut. In Srilanka people use it for cooking and domestic heating purposes. The same purpose its export as well. Its use some other counties for domestic heating and some of the external activities as well like BBQ.

Countries to export

Middle East countries, UK, African counties, Japan, for domestic heating, etc…

Coir Mattress,

The coir is using to make a mattress. But now there is not enough demand for Coir mattress, so most of the mattresses are using to produce the coir with the Rubberized.  This will be a cost efficiently and the value for money concern.

Countries to export

Japan, Germany, and some EU Countries…

Coconut Cream and Coconut milk,

This is a main product of the Coconut tree. Mostly of the people get use of it. The recent time, most of the countries are using packet Coconut milk power or milk.  It’s a 100% pure Coconut Kernel. This is not flavor or Artificial Preservatives included it.  This is use for the preparation of Curries and Desserts.

Recent home demand for the packet coconut milk power appreciated. In soon future srilanka will mostly use it.

Countries to export

Most of the EU countries, UK, Middle East, Australia and Singapore.


For you

This is a good business opportunity to the Srilankan to start the business in coconut products and succeed. These investments are not leading you a huge risk. Because every part of the coconut tree can be use it. But the important is the quality of the product will be a key success of export market.

The coconut products are the good investment activities for the people who would like to start the small business in srilanka.

Spice Jet Launched SL Rupees 3000 for Chennai – Colombo Route.

Spice Jet
Spice Jet

Spice Jet launched Chennai – Colombo – Chennai regular flight scheduled from  9th October 2010.The first flights schedule to the take off from Chennai at 1.30 am and Arrived to BIA at 2.50 am. The return flight to Chennai was take off  from Colombo at 4.10 am in the same day.

The starting fare of the round trip[Chennai – Colombo -Chennai or Colombo -Chennai – Colombo]  is an Indian Rupees of 999 [ approximately SLR 3000]. this price reduction lead a huge demand to the Spice Jet in Srilankan and Indian Air Travelers.

The spice Jet is one of Indian low cost, domestic Airline. Its achieves of nearly a 32% of the India’s domestic market with total of 22 Boeing Aircrafts. [Boeing 737- 800 – 17 Aircraft and Boeing 737 – 900ER – 5 Aircraft ] and Spice Jet orders feather 36 Boeing Aircraft of 737-800 for their future development in domestic and international Air carrier.

The recent acquisition [nearly 37% Stake of Spice Jet] by the the SUN Network founder Mr.Kalanithi Maran, is leads the hope to the Indian investors to see future development of  Spice Jet. Same time there is a possibility to Change of the Spice Jet Brand Name into New brand name which related with SUN Network Brands. This will held, only if he control over 50% Stake directly or Indirectly.

In Overall, the Spice Jet is a successful entrance to the Srilankan Market with a huge brand Promotion with their low cost Air travels [SLR( Srilankan Rupees) 3000], but Still questionable the survival in Srilankan market with these high price competitions.

but i leave the hopes, if the Mr.Kalanithi Maran Takeoff Spice Jet Under his Control, he will be a one of the Richest man in the world soon.

My Experience And Review Of Enthiran The Robot


Enthiran is a new Tamil film released on 1st of  October 2010. But only today I had the opportunity to watch it.

Unfortunately I got to know a part of the story through my sister. I wondered about my self, because my sister didn’t say any good things about the Tamil cinema. She said it was an amazing film and I have to watch it too.

Because of that torture and my friends’ request I decided to watch it. me and two of my friends went to Cine city theatre for 6.30 Pm Show. We were there by 5.30 PM to take tickets. We expected there will be a huge crowd outside the Cinecity to  get tickets, as the day fallen on a weekend and saturday. As we expected when the main gate was open, we were shocked for a moment. Earlier we thought by looking outside of the theatre there is not much crowd as we expected.

We got 5 seats front from the last row at the time of even at 5.45 Pm.

As to me the story was very interesting in the last part, where graphics were used in the fight scene. I felt happy for the new technologies they used in tamil film equal to english films. I loved the end part of graphics. It was awesome.

I felt bored at times, as I knew the story of that earlier, I know the next scenes of each scene. I am greatly satisfied with director Shankar’s talent.

If anybody ask me tell me endiran in one sentence, I would say “It is about how the world will be if there are robots, Pros and cons of having robots”

As per my perspective

Enthiran [robot] is a money making technique, at the same time it is a good pleasure time for entertainment seekers. But not for the value of money [ as there are no specific message given to general public, as Rajni Kanth do in his films ].

Hats off to the actors and the team who involved in the making of Enthiran.

DAMRO Colombo-4.

Each and every business articles talk about the location for the businesses. Some theories discuses more about the location and how it’s help to the businesses. But I had personal question how it was? And how is help to run a business?


DAMRO Bambalapitiya SHowroom


But recently I founded answer with DAMRO in Colombo. I am based in Colombo. When I go classes, I usually watch the DAMRO building at Bambalapitiya Colombo 04.

Bambalapitiya is a Major hub for a business. The DAMRO is near to majestic city and unity plaza. When I see the building I start analyzing the values of building and the benefit of their huge advertisement in building [see the attach picture].

Values of building,

The place it suited is valuable investment to the DAMRO [Even if it is own or Lease]. Because who ever the people pass to the Unity Plaza or majestic city, have a look their building [ see the picture with enlarge ]. DAMRO is using the whole building advertising their furniture. It’s an ultimate strategic Marketing decision. These advertisements are valuable more than a millions and million. Because its reach everybody who pass the Majestic city or Unity plaza and the road.

Another facility for this building is to packing facilities. It’s a added value to the customer to feel free purchase their furniture.

Advertisement in their building

The advertisement in their building is a huge marketing promotion by the DAMRO. It reaches most of the passengers whose cross the road. For its initial investment may be a huge, but the DAMRO has Focus on the benefit [Cost benefit analysis] they generated in future by eye catching to the consumers or the general public.

The colors which they used is also a eye catching colors, who ever the people pass the road will see this building for a moment.

Advantage of that building

Easy to reach.

It’s a ultimate place for the display their furniture, and this easy to the customers to reach the showroom easily. This is a grate advantages the DAMRO having on their own [benefit of location]

Heart of Colombo

Bambalapitiya is heart of Colombo. This is a place is use by most of the locals and foreigners too. So it will help DAMRO to develop their brand loyalty to locals and Foreigners[ may supported to expand the business in India and Australia ].

Entrance to Colombo

This is a one of the entrance to Colombo. So what ever the buses coming into Colombo should pass this building, specially form buses from Down South of Srilanka.

E.g.:- Galle, Hambanthoda and so on.


in overall the DAMRO is doing well on their business and the distribution all over the island[Srilanka]

DAMRO Website:- http://www.damro.lk/

Address of Colombo 04 showroom:-

746, Galle Road, Colombo 04

tele:- 011 2553838

Alexander the Great

This is a Tamil book publish by Kizhakku. This is my 3rd book of NHM’s. It’s a great time to writing a book review of “Maha Alexander”. Total book is contains of 165 pages with the additional reference of their author [R.Muthukumar].which clearly separated by 14 chapters.

Alexander the Great
Maha Alexander

I intentionally purchase this book because the author mentions in this front cover ‘the Alexander’s war techniques are can’t even compare with administration or business institutes strategies”.

I like to read about the war and the techniques they used in war [same as in the business too]. So I thought it should be satisfied me in both need.

When I start reading the 1st chapter, I like the follow of the author’s continuations. And some places I highlighted with highlighter too. Because those understand me too about those are using war techniques and same for business too.

Here by I go through by my highlighted area,

  • In page no 11 he says “even if it is the fort or in the war, signals are important to the soldiers” we have to understand this into real life in business and the war too. Sometimes we don’t have time to explain what we think. so signals are important.
  • In page no 24 he says, “Don’t give-up your victory for anyone. If you avoid the victory, than victory will avoid you” in business and real life it’s true because when we give up it for a fun. It will lead us to bigger loose in future, so use the opportunity and win the battle every times.
  • In page no 89 he says about the diversification of the duties to the soldiers. And how the soldiers should act and he [Alexander] will give a limited freedom to the certain levels. This is a good technique to handle soldiers.
  • In page no 91 he says “importance of information”. For a business we should understand the necessary of information and the efficient use of that information. It’s same as in the war which Alexander uses as it.
  • In the same page he says about understand the enemy’s weak points and the enemy’s tactics too, than only we can break their strength and capture their spaces. When we attack their weakest point the enemy will losing the confident and strengths.
  • In page no 103 he says “Alexander is not a leader who order and beside in battle, he is the first person who enter the battle and order others how to attack the enemy”.
  • In page no 150 he says identified the correct person and provide the responsibility to them. Even if s/he was work for others [competitor] in this case “he handover the kingdom back to the earlier king [who fight with him (Purushothamar)] to manage behalf of him”, which is good example of Alexander’s duty diversifications.
  • at the last page as it

last words of Alexder the Great

As per my understanding, this book it’s a great pleasure to read. I have learned lot but I share here less than 5%. If you like to gain much you better buy this book and read, which may give you a lot of learning’s.

When I read this book I like to learn more about the Darius III and purushothamar. Especially Darius is a personality who can gather a more soldier’s in short time [who escape so many times from Alexander and Get back with much soldiers fight with him], so in my perspective he is also a great leader [may be].

And Purushothamar is another great king who wondered by Alexander as well. Specially I like to know about his War techniques and his Usage of their soldiers [in 13th chapther Muthukumar explain it well, but if he explain feather in another book will be a good to us].

So I am expecting another 2 books in future by R.Muthukumar

In over all the Maha Alexander will be a good investment to myself.

Its Indian Rupees 80.00 or srilankan Rupees of 280.00.

Basic Chess

Chess is played in squares board with 8 rows and 8 columns, making 64 squares. There is always two players: one black and one weight. It’s initiated by the Indian kings. Earlier called as “sathurangam”. Mostly this game is played by king and top level people in kingdom. The percent game is emerged in 15th century by Europe.

Each player holding 16 pieces such as,

One king,

One queen,

Two rooks,

Two knights,

Two bishops,

And eight pawns.

The ultimate objective of this game is checkmate the opposition’s king, when the king faces immediate attack its call Check on the next move they should remove or defend from the attack.

The board is always arranging as the image describe. Both queens start on squares of their own color and king start on the opposite color.

The Pawns

The pawn is the weakest piece in this games and each player gets eight pawns. A pawn can move only one square straight forward, but the first move it can move two square forward. Some times pawns unable to move if any other pawns blocked [its can be either friendly or enemy].

The pawns can move diagonally if square occupied by enemy’s pawns.

The knight

The night mostly calls as horse. Each player get 2 knights.

Its can move one square horizontally or vertically and then one square diagonally from its original position. And the knight can jump over another piece either friend or enemy.

The Bishop

The bishops are the 3rd powered pieces in the game.

Each player gets two bishops. The bishops can move as far as its diagonal line. But bishop can’t jump over anther piece. And especially each bishop spends his whole life in the same color as it belongs.

The Rook

The rook is a 2ed powered pieces in the game and it look like a tower. Each player will get 2 rooks.

Rooks also move like bishop but rooks move in a straight vertical or horizontal. As same as bishop it can’t jump over the pieces. And it should stop before friendly pieces or square of enemy’s captured.

The Queen

The queen is a strongest piece in the game. And each player gets one queen. The queen can move like bishop and rook combined [in horizontal or vertical or diagonal]. And queen also can’t jump over another piece.

The King

The king is most important piece in the game. And each player gets one king.

King doesn’t have power like Queen, Bishop or Rook. But king is determining the final result of game. King can move one square in any direction.


If a player manages to threaten other players king will capture is call check. Its mean in next move enemy’s king will be capture. Once the check position is announce the enemy player should take immediate action to safe their king.

3 solutions are to do, if check announced.

1.      Moving king to safe square,

2.      Capturing the threating piece,

3.      Getting friendly 3rd piece in to threating piece’s way.


If one player manages to check other’s king. And the enemy’s king can’t be moveable than its call checkmate [end of the game].

The primary objective the chess game is to checkmate. But capturing pieces is only for made easy to capture enemy’s king.


This position is where the player is not made check but the other player can’t move without exposing the king capture. So game comes to end as tie.

Basic Rules

Pawn Promotion

If the pawn ends up to enemy’s side, the pawn can promote as Knight, Bishop, Rook or Queen. In most of the time everyone promote as queen.


The castling is used to safe the king in beginning. Its follow some rules,

1.      Square between king and rook is empty,

2.      King or rook not move yet,

3.      No enemy pieces threating to king.

Castle can carryout by moving king towards to the rook. Than rook also move other side of king by one square. This is a best defensive position to king.

En Passant

This is rule mostly not use. Because it’s applicable only if following situation arise only,

When other player moves to pawn 2 square forward [ 1st move], the passes over a square where the enemy pawn could cut if its move one square forward. Than that pawn can capture by moving pawn by diagonally.

Some player is not use this because its no sense behind it.


அம்பானி பல நாட்கள் தேடிய தேடல், கைவசம் கிடைத்த வாய்ப்பை விடுவதற்கு நான் தயாராக இருக்கவில்லை. ஒரு தனி வர்த்தகம் ஆரம்பிப்பதே என் முதல் இலக்கு. அதற்கான தயார்படுத்தல்களில் அம்பானியைப்  பற்றி அறிவதும்,  அவர்களது வழிமுறைகளை அறிவதும் ஓர் கல்வியே.

சமீபத்தில் கொழும்பில் நடந்த புத்தகக் கண்காட்சியின் போது நான் அம்பானி பற்றியோ, தமிழில் அம்பானியின் கதை பற்றியோ சிந்திக்கவில்லை. நான் தேடிச் சென்றது snow ball எனப்படும் ஒரு சுய சரித்திரம்[warren buffett ]. கடைசி வரை என்னால் அந்த புத்தகத்தை வாங்க முடிய வில்லை , இருந்தாலும் சில தமிழ் புத்தகங்களை வாங்கி வந்தேன்.

வாங்கிய அனைத்துப் புத்தகங்களும் கிழக்கு பதிப்பகத்தின் புத்தகங்கள். அதில் அம்பானி ‘ஒரு வெற்றிக் கதை’  என்னும் புத்தகமும் ஒன்று,
முதலில் அம்பானியில் தொடங்குவோம் என்று புத்தகத்தை தூக்கிய முதல் இறுதியில் நானும் ஓர் அம்பானியானோன்.

சிறந்த புத்தகம், 164 பக்கங்களில் முழுமையான வரலாறு. முழுமையாக அம்பானியின் குணம் மற்றும் வியாபார யுக்திகளும் சிறப்பாக விபரிக்கப்பட்டுள்ளது. குறிப்பாக அம்பானியின் வியாபாரத் தந்திரங்கள், அணுகு முறைகள், புத்திசாலித்தனம் மற்றும் பல…

ஆசிரியரின்[என்.சொக்கன்] குறிப்புக்கள், எனது அம்பானி பற்றிய அறிவுத் தேடலுக்கு ஒரு முற்றுப்புள்ளியாக அமையும். இன்னும் தேடல் விரும்புபவர்களுக்கு இது ஓர் நல்ல ஆரம்பமாக அமையும்.

இந்த புத்தகத்தின்  சுருக்கம்
“ஆசைப்படு, அதற்கு மேலும் ஆசைப்படு”.
“கனவு காணுங்கள் ”
“வியாபாரி ஆவதற்கு அனைத்தையும் வியாபார நோக்கில் சிந்தியுங்கள் ”


குறிப்பாக அம்பானி ‘ஒரு வெற்றிக் கதை’ முலம் நான் நான் அடைந்த பயன் கோடான கோடிக்கும் மேல்.
இந்திய ரூபா 80, இலங்கை ரூபா 280 [விற்பனை  விலை ].

தனி வியாபாரம் பற்றிய அறிவை வளர்ப்பதற்கு இது ஓர் சிறந்த முதலீடு.

தம்பி இன்னும் வெளிய போகல்லய

என் மேல் அன்பு கொண்ட பலர் என்னிடம் கேட்ட பல கேள்விகளில் என்னைச் சிந்திக்க வைத்த கேள்வி இது.

இந்தக் கேள்வியை என்னிடம் கேட்கும் போது அவர்கள் என்மீது  ஓர்வகை அன்பு வைத்ததை என்னால் உணர முடிந்தது. ஆனால் இந்த அன்பு என்னை வேறுவிதமாகவும் சிந்திக்க வைத்தது. இது யாரையும் புண்படுத்துவதற்காக எழுதப்படவில்லை என்பதை சகலருக்கும் தெரிவிக்கிறேன் .

இங்கு இருந்து அங்கு போய் உழைப்பதை விட இங்கு இருந்து, இங்கு உழைப்பது மேல். நான் கண்ட பல மேதாவிகள்  எனக்குக் கூறியது இங்கு இனப்பிரச்சனை, மொழிப்பிரச்சனை. ஆனால் அவர்கள் அங்கு சென்று அந்த நாட்டு மொழியைக் கற்பதை விட இங்கு இருந்து நம் சகோதர மொழியைக் கற்று சிறப்படைவதே மேல். இதை நான் இங்கு சொன்னால் எம்மவர்களுக்கு நான் விரோதி ஆகிறேன்

இது மட்டும் இல்லாமல் இங்கு இருந்த நோஞ்சான்கள் அங்கு சென்றதும் வீரன் ஆகும் கதைகள் ஏராளம். இந்த வீரன்கள் அங்குள்ள அப்பாவிகளுடன் சண்டை போட்டு மீண்டும் இங்கு வந்த கதைகளும் ஏராளம். இதை விட இங்கு இருந்து எமக்கு ஏற்ற தொழிலைச் செய்யலாம் எமது தாய் நாட்டில்.

இதை விட பெரும் கொடுமை படிக்கச் சென்ற பண்டிதர்கள் படிக்காமல் பாவைகளுடன் சென்றதும் உண்டு. இப்பேர்பட்டவர்களை நம்பி இங்கிருந்து பெற்றோர்கள் பணம் அனுப்பும் படலம் வேறு நடக்கும்.

இங்கு நடைபெறும் மரணச்சடங்கின், பத்திரிக்கை அறிவிப்பில் போடப்படும் சகல வெளிநாடு வாழ் உறவுகளின் பெயர்களின் பின்னால் போடப்படும் நாடுகளின் பெயர்களைப் பார்க்கும் போது என் மனதில் தோன்றுவது, அகதி என  போடுவதற்குப் பதில் நாடுகளின் பெயர்களைப் போட்டுள்ளார்களே என்று. இதற்கு அவர்களே பதில் தரட்டும்…

முதலும் இறுதியுமாய் சகலருக்கும் ஓர் வேண்டுகோள்.
என்ன வளம் இல்லை இந்தத் திருநாட்டில்,
ஏன் உடலை வருத்த வேண்டும் வெளிநாட்டில் .

Humanity Of A Push Cart Man


This day started with hearing sad unusual news and actions. When I woke up, my father told me, as one of our relative died from throat cancer on the way to Colombo General Hospital, at Puttalm. The second bad news was, one of my friedn called and informed that one  of my friend met an accident day before yesterday and got admitted to hospital, Unfortunately I heard this news also after two days on this day.

I got ready to work, though I woke up late, I rushed myself  and got ready to go work. I left to the bus halt at about 7.30 am to go office.

When I reached the bus halt, the bus I should take was just passed in-front of me. I scolded my self and waited until the next bus come.

While I waited there, I saw a school boy was looking at both sides to cross the road. After saw this I looked at the right side from where bus come. I did not thought of helping the small boy to cross over the road.

At the same time a push-cart man passed by the place where I stood. Who collect used papers and used bottles to sell and he carry on with his life. When the push cart man gone near to the school boy he asked the small boy “Whether he wants to cross the road?”. As the small boy said “Yes” he stopped his pushcart and placed a stone on the wheeels of push cart(to make it not to move). He hold the school boy’s hand and took him to the other side of the road and he came back to this side, where his pushcart was there, and he was walking on his way.

When I saw that an uneducated push cart man helping the child to cross the road and me, a cost accountant did not think of helping the child. I was thinking to myself until I reach office, what is the difference between me and that man who helped the child.finally endup with the answer that he was a person with much more ‘humanity’ comparing to me and i felt ashamed of being like hat.

on his way...

Small business in srilanka

When we think about small businesses in Sri Lanka, our second thought would be these :

  • Initial investment for business
  • Rising working capitals for the business
  • Location, rent and the rate
  • Other related expenses.

But, there are so many businesses those are running with huge profits without much problems.

For example,

1] Selling kingcoconut

at pavement

When I mention selling king coconut as a small business, people may think, is it a small business? Or is it generating good enough profits?

Here are some reasons and calculations to solve your confusion.

It’s a one of the most consumable goods in srilanka. Mostly everyone would like to drink it for their thirst and it is good natural tasty fresh drink. When the sun burns hot, people get tired even if they walk for ten minute. So, when they see a kingcoconut shop they will think of drinking it. So, its no wonder as the road he seel kingcocunut in road and when lots of people passes by his shop atleast 1/10 of people prefer drinking king coconut.

The success of this small business [king coconut]lies on identifying a correct place and open a small shop. The place he select should be mostly used by people for their day to day works.

Revenues and profits calculations:

The person who sell king coconut can sell minimum of 50 [and maximum depend on his skill] per day in Colombo area. If they can sell each at Rs.30, and if he purchase it for an Rs.15 his profits is purely 50%. For a day he can earn a profit of Rs.750. If he works for 25 days, his total profit will be 18750. But these profits will not remain same. There will be ups and downs in the sales.

His total profit would go up by 2nd or 3rd month and he may earn Rs.30000-35000 for month. It depends on his communicational skills and the socialisation skill.

In accordance to Sri Lankan labour market, an assistant accountant’s monthly salary is about Rs.20,000 – 25,000. So doing an own small business will be better than working under anybody.

2] Lottery tickets

In Srilanka lottery tickets are the mostly purchaseable thing in the public.

But as per my concern the people who buy lottery tickets are foolish and don’t have self-confident on them. They rely on thier luck and buy the ticket with the dream that they will win one day.

But I am bit happy, because it make some business opportunity to some entrepreneurs to sell the lottery ticket.

Their revenues are depend on the number of lottery tickets they sells, but these business opportunity makes a quite enough profit to make their business success.

Be your own brand

A ‘brand name’ is a unique sign which demonstrate the value of what it is. Most of us are aware that the brand names are commonly used for the products and services.

This is quite a new concept as I think.

Each and every person has some kind of personalities, which demonstrate their own branding to others.

Such as

1. Uniqueness

Each personality has some uniqueness. This uniqueness may be known by them or not, this uniqueness will be expressed in certain  situation. The respected personality should identify what is his or her uniqueness and develop it.

Ex: – concentrations, confidence, positive mentality, etc…

2. Identity / Differentiations

The differentiation means everybody’s personality difer from each others. The differentiation get developed by comparing people and to compare                                                                                       the respected person to make his or her self better than others.

3. Charismatic

The personality should be a charismatic on their selves. The charismatic skills will show you as different personnel from others. This will make yourself attractive as others like to follow you as a leader [role model]. This is one of the best branding for your own. Which you can develop on your own.

4. Leadership

The leadership skills make difference between the personalities. The leaders always have some sort of specializations. This makes them to be unique and differ them from others. This makes them as a brand of their personalities.

Ex: – Che Guevera, Fidel Castro, Abdul Kalam and so on…

5. Interpersonal skills

The interpersonal skills also make the personalities to be differ from others. The personality behaviors demonstrate their brand on their selves. People who have a good leadership skills and good communication skills are good examples interpersonal skills. They are branding them by their interpersonal skills.

Ex:- communication skills, presentation skills, negotiations skill, etc…

6. Communication skills and Presentation skill

These are the skills which make the person to be different from others. In some cases this make the differentiation and make the brand better as well.

There are so many personalities who do their motivational speech by only depending on their presentation skills. This make them to be different from others.

7. Accuracy

The knowledge accuracy is also making a personality to become a branded. These make the person to well organize and to preplann. In the working places most of these skills help the staffs [who work in private companies] to be brand them selves. Specially knowing all related news and current updates make them as a brand knowledge personality.

Ex: – Updated information on hand, availability of data, etc…

8. Understandability

The understandability makes a person to be unique. The way they understand the matters quickly is a brand to the personality. Which can be a bright case in their life as well.

Ex: – understanding the situations, understand the mentality of others, grasp the points quickly and easily understand the complex data.

9. Adoptable and willingness to change

The person who like to adopt new changes and to update theirself  make them branded. The willingness to change also considered as a branded. These people may be early adapters of the markets.

Ex: – adopt new technology, adopt and understand new concepts, willingness to change process to upgrade, etc…

10. Willingness to learn

This is the important skill to a person who wants to be branded. The branded person is willing to learn everything at any time. This makes them to be more branded. This is an important skill to be a branded person.

11. Creativity and Self thinking

The new creativity will make the personality to be branded his or her self. The person who willing to create a new innovation always have a good demand in the markets. The branded personality is depend on how they use their creativity and innovation skills.

In overall branding the personality depends on the person who tries their personality development. The branding can be a positive and negative as well. So the selection to be a branding in positive or negative will depend on how and what are the activities are carried out by the personalities.


Every one in the world want to be the boss of their own business. This may be their passion or their ambition. While they going to reach their objective they may face some visible and invisible disturbances. The success of their business relies on, how they overcome those problems with their limited resources and unlimited experience.

Most of the successful business men or women have some sort of painful stories. But they wont think of those pains for their life time.

Here are some points which are important to the new Entrepreneurs to start their own business.


Each and every person have some kind of policy. Their policy may be their strength or the weakness. The success of the entrepreneur  relies when he adopt policies according to the business environment.

The different between successful and unsuccessful business is, how they adopt their business policies and how they implement it.


Who ever want to start a business should think of doing business on their known field. Because this will help the person to use the knowledge he gained to use it in his business.

Some of the successful entrepreneurs didn’t had enough knowledge when they started their business. But they learnt while they implement their business strategies.


The success of the business is fully depending on the risk taking ability of the entrepreneur. The risk and the return are the positive correlative factor. If the entrepreneur is risk taker then the return will be attractive too. At the same time there will be good chances to getting negative returns as well.

But risk taking is also a kind of art. The successful entrepreneur is who taking high or lower risk according to their expectations and their experience.


The personal involvement means, where entrepreneur enter into a business personally. The uniqueness of his ideas will make him to be  in front  in the market. Therefore its better that new entrepreneurs discover unique ideas and follow up.


The early adoption and early reaction to the business environment is much necessary to the entrepreneur to achieve success. Because the market change  depend on the consumers need and their wants. So the successful entrepreneur follow the market and change rapidly according to their changes.


The location is a critical success factor in a business. The success of the restraints and hotels are good example for the locations for the businesses.


The credit policy of the entrepreneurs is an important factor to the business. The risk and the returns mainly depend on their credit policy. The credit policy help the entrepreneur to decide how much risk he is going to take.

These are specially designed for the entrepreneur to decide of the banks loan.

But its all depend on the entrepreneur’s risk taking abilities.


To maintain a proper accounts and the management style it is necessary for the entrepreneur to maintain a good cooperate culture. This will help the entrepreneur to grow up the proper management and cooperate cultural discipline for his future survivals.


The entrepreneur should not engaged with illegal activities such as black market and the control price manipulations. These can be considered as a black mark ion the enterpreneur for his future development.

Maintaining a good relationship between the tax authority and the local councils is also necessary to the entrepreneur to succeed his business.


The entrepreneur should have a good relationship between banks and the other financial institutions to get the necessary financial supports when he needs.

Especially banks are providing advice to entrepreneurs on how to run small businesses and how to maintain the market shares. For some purposes the bank loans are good to be taken to get valuable advice from the expertise panels.


The advertisement boost the business. This has become an important factor to decide or to maintain market shares. Some companies spend heavily on the advertisement to introduce their new products and to grow their market.


This is the first and the last factor which is a dominant factor to decide whether the business is success or not. The customers should be treated  as kings and their requirement should be fulfilled according to their wish accordance to the company mission and visions.

All the above factors will help the entrepreneur to satisfy the customer need and understand their requirements only. If not the survival will be questionable.

குள்ள நரித்தனமும் ராஜதந்திரமும்

குள்ள நரித்தனமும் ராஜதந்திரமும் சகலரது வாழ்விலும் இருப்பதே…
அவரவர் பிரச்சனைகளுக்காக எடுக்கப்படும் தீர்மானங்கள் மற்றவரை பாதிக்கிறது என்பதை நாம் எப்போதாவது சிந்தித்திருப்போமா …

வெற்றி அடைந்தவன் பார்வையில் அவனது சிந்தனையும் செயலும் ராஜதந்திரம் . அதுவே தோல்வி அடைந்தவன் பார்வையில் வெற்றியடைந்தவன் செயல் குள்ள நரித்தனம் .

ஆனால் இவை (குள்ள நரித்தனம்) எல்லாம் எவ்வளவு தூரம் செல்லுபடியாகும் என்பது கேள்விக்குறியே. தமக்கு சாதகம் என நினைத்து செய்யும் பல செயல்கள் பாதகமாய் வருவதும் , எவ்வித எதிர்பார்ப்பும் இல்லாமல் செய்யும் செயல்கள் சாதனைகளாய் மாறுவதும் நம் வாழ்வில் கண்ட அனுபவமே .

ஏற்கும் இடர்களும்(risk) பெற்றுக்கொள்ளப்படும் பெறுபேறுகளும்(result) ஒன்றுடன் ஒன்று தொடர்புடையதே. இடர் உள்ளது என்பதற்காக இழக்கப்படும் ஒவ்வொரு வாய்ப்புக்களும் எமக்கு நாமே தோண்டப்படும் குழிகள். வெற்றிகள் தேவையாயின் இடர்களையும் குள்ள நரித்தனத்தையும் எதிர்கொள்ளவேண்டிய கடப்பாடு எமக்கு உள்ளது…

முதலும் இறுதியுமாய் ஒன்று தமிழர்களை போல் குள்ள நரித்தனமும் ராஜதந்திரமும் உள்ளவர்கள் யாரையும் நான் கண்டதில்லை(இதுவரை )

சிந்திப்போம் ….
செயல்படுவோம் …

Start Your Own Business

Hey guys, why don’t you think of start a business on your own. In this young age, why you spend your time for others, they get benefits from you, by your hardwork. Do you ever think that your employer pay you 50000 rupees without getting anything from you. Please think that your hard work will be most valuable than the price the employer gives to you. Be aware, that your hardwork is valued 5 times of your salary.

I do not recommend you to leave your current job. Of course you need money to start a business. But don’t think you need huge amount to start a business. A person can start a business even with Rs.500  and it could become Rs. 500 billion. In some cases it happens like people invest Rs.500 billion and business end up in road with loss of money. Therefore don’t think that you should have lots of money to initiate a business.

Before you start the business you should select the field of your interest. Think which field would be suitable for you. When you decide the field don’t forget to collect the information of competitors. Which is the most important thing to identify your competitor’s plan than your plan. because then only you can wack him(competitor) from the market.

Plan your self as when to start the business and where to start the business and how to start the business. These are considered as more important questions. When you plan your business do not forget to plan your future strategies and how you want to be in future. That desire will make you to be perfect in starting the business.

When you plan your business then look at the market, whether any changes happening or whether you need any changes in your plan. Please be mind that world is changing rapidly. So customer needs may change day by day. Therefore be flexible to change your plans and adopt new changes.

After all plan and select the place to start the business which is critical success factor of the business. Selecting the stakeholders for the business (specially who are providing materials and other important stuffs) is also one of the critical success factor.

When you start the business initially you may think that the business is success. Dont expectmuch profit for three years. Because when you expect about the profit you may manipulate the business or you may make several new products. Therefore the quality you expect may not come as you are carry over several businesses.That may lead your business in negative manner which make you unsuccessful in the future.

So in the first year, start with small ideas which may not need much money. When you feel that your organization get a positive goodwill then start the business to expand it and make some innovations.

When you succeed in that particular business, don’t forget to start another business. Mind that if a person can do one business in a good manner, s/he can do more businesses.

When you think like that the success is not far from you.

All the very best to you all.

Definition of the word “Synergy”

The Synergy means working together. This is a familiar words in business environment.  Synergy is the ability of group performance. This ability of the group performance cannot be achieved even by the best individual performer.

In the business world when the businesses are getting merge, their performance will be improved than their individual performance of additions. The reason behind there is the synergy improvement and their effects to achieve their goals.

The synergy is not only used for the business. It’s currently being used by the health care service sectors and educational service sectors as well.

The benefits of the synergy are,

  • Group thinking
  • Logical improvement of their cooperate behaviors
  • Emergent thinkings
  • More focus of their goal then individual goals.
  • Motivate the performers Proforma well.
  • Easy to share knowledge between each others.
  • More focus on the customer satisfaction and the development of their market.
  • Improvement of the mentoring trainings and human resource development.

By synergyy.com, we are trying to share our little knowledge with you.

அப்துல் கலாமும் இந்திய இளைஞர்களும்

இவ்வுலகத்தில் இந்தியா ஒரு விசித்திரமான நாடு. இது பல மூடர்களை ஈன்றாலும் சில அறிவாற்றலின் மேதைகளும் அங்கே பிறந்தார்கள்.

இந்தியாவுக்கும் பாகிஸ்தானுக்கும் சண்டை மூண்டால், அதை விளையாட்டாக  எடுப்பதுவும், அதுவே கிரிக்கெட் போட்டி என்றால் அதை ஆக்ரோஷமாக சண்டையாக எடுப்பதுவும்  இந்தியர்களுக்கு கை வந்த கலை.


இவர்கள் ஒன்றில் ஈடுபட்டால் அதில் மும்முரமாக  இருப்பார்கள். ஆனால் அடுத்த நிமிடமே அடுத்த பிரச்சனையில் மூக்கை நுழைத்து அச்செயலுக்கும் கவலைப்படுவார்கள் .

இவர்களை மாற்ற இந்தியாவுக்கு கிடைத்த ஒரு பொன் மகன்(தமிழ்மகன்) Dr.அப்துல் கலாம்.  இந்திய இளைஞர்களுக்கு ஒரு முன் மாதிரியாக திகழ்பவர். இந்திய இளைஞர்களை ஒரே வார்த்தையில் மாற்றியவர் .
“இளைஞர்களே கனவு காணுங்கள்” என்ற ஒரே வார்த்தையாலேயே இந்தியாவையே மாற்றியமைத்தவர்.

அப்துல் கலாமின் சுயசரிதையில் (அக்கினிச் சிறகுகள்) அவர் தான் பட்ட கஷ்டங்களையும் தன் மதத்தின்(இஸ்லாம்) மீதான சிறந்த நம்பிக்கையையும் வெளிப்படுத்தினார். அதில் அவர் வெளிப்படையாக தன் மதத்துக்கும் விண்வெளி ஆராய்ச்சிக்கும் இருந்த வேறுபாட்டினையும் தனது நிலைமைகளையும் வெளிப்படுத்தினார். ஒரு சிறந்த ஒழுக்கப் பற்றுள்ள முஸ்ஸிம் குடும்பத்தில் இருந்து வந்த தன்னால் முதலில் இரண்டையும் ஒன்றாய் ஏற்றுக் கொள்ள முடியவில்லை எனவும் பின்னாளில் தன்னால் இரண்டையும் உணர முடிந்ததாகவும் கூறினார்.

இந்திய அணு ஆராய்ச்சியில் வெற்றியும், இந்தியாவிலேயே இருந்து “இந்தியா வல்லரசு ஆகும்” எனச் சொன்ன ஒரே ஒரு மனிதர் அப்துல் கலாம் மட்டுமே. இதனாலேயே பின்னாளில் இளைஞர்களின் மனதையும் வெல்ல முடிந்தது.

ஒட்டு மொத்த இந்திய சமுதாயத்தின் ஆதரவே அவரை இந்திய குடியரசுத் தலைவராக மாற்றியது . இவ்வாதரவு அவரின் அறிவாற்றலுக்கும் திறமைக்கும் கிடைத்த ஓர்  வெகுமதியே.

முதலும் இறுதியுமாய் இந்திய வரலாற்றில் முதல் முறையாய் குடியரசு மாளிகையை விட்டு வரும் போது தன்னுடைய இரு பெட்டிகளை மட்டுமே திரும்பிக் கொண்டு வந்தார். இது ஒன்றே போதும் அச்சிறந்த மனிதனைப் பற்றிச் சொல்ல …

“இளைஞர்களே கனவு காணுங்கள்”
அப்துல் கலாமின் கனவு மெய்ப்பட வேண்டும் …

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