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Tag: Prasanna Perera

  • Sales Territory and Distributor Management Workshop on 4th December 2013

    The Sri Lankan market place is becoming more and more challenging. We hear the familiar cries in Sri Lankan organizations for e.g. return cheques are increasing, product off-take is poor, distribution costs are rising, customers are demanding greater credit facilities etc.. Against this backdrop, effective Sales Territory and Distributor Management becomes very important. This programme…

  • Key Account Management Workshop by SLIM on 26th October 2013

    The Key Account Management is an critical success factor of the Marketing and Corporate management of the Organisation. Therefore the Sales personals are in responsible to maintain and improve their relationship between the Key Accounts and their Company profiles. Therefore the Srilanka Institute of Marketing organise an workshops for the sales personals to improve the…

  • FMCG Marketing by Prasanna Perera on 21st May 2013

    A lecture on “FMCG Marketing” will be held on 21st May 2013 at Taj Samudra from 9am to 5pm. Target group would be Marketing managers,  Sales managers, Brand managers, Product managers, Account managers (Advertising agencies), Market research managers/ Executives. Programme objective is to educate participants on modern concepts and principles of FMCG Marketing and to…

  • Marketing for Non-Marketers by Prasanna Perera on 4th April 2012

    The Srilanka Institute of Marketing Organized Workshops of Marketing for Non-Marketers. The workshop is resource by the well-known Srilanka Marketing Guru Prasanna Perera. The evolving nature of Marketing Why marketing is Business and Business is marketing? Marketing Vs Sales (Friends or Enemies) Segmentation Y Targeting of Markets Brands and Brand Building Marketing Mix in Actions…

  • International Marketing Conference 2012 in Srilanka by SLIM

    The Srilanka Institute of Marketing Organized an International Marketing Conference 2012 in Srilanka with highly respected Industrialists.

  • How to Win at Retail – Prasanna Perera

    Srilanka Institute of Marketing (SLIM) organized a Programme of How to Win at Retail, the programme sourced by the well known Srilankan market Guru Mr.Prasanna Perera. The Programme will content of

  • How to Sell to Top Guns (Top Management) By Prasanna Perera

    Srilanka Institute of marketing organized a programme of How to Sell to Top Guns (Top Management). The programme is will educate the intricacies to involve in selling to the top management.