Customer Service Excellence – SLIM Workshop on 22nd March 2014

Course Objectives

  • To understand how vital their role is in projecting a professional, business-friendly image of themselves and the organization they work for
  • To establish standards of excellence which focus on developing exceptional customer service
  • To differentiate your company from others by going the extra mile with a personal touch
  • To implement a common service language to connect effectively with others through simple and clear communication
  • To improve customer satisfaction scores
  • To implement GMP: (Good Management Principle)

 

Content

  • The ultimate truth – nature of customers
  • Spirit of attitude
  • Under pressure -watch your pulse
  • Branding through image building
  • Recipe for enchanting customers
  • Implement good management practices

Target Group

Executives, sales personnel, customer service representatives and anyone in customer focused positions

Resource Person – Kanthi Basnayake

Kanthi Basnayake is a Corporate Trainer, Inspirational Speaker, and Behavioral Coach with several years’ exposure in training more than 1000 Individuals from various organizations in Sri Lanka and Maldives.

Kanthi has been personally trained and coached in various arenas by many internationally renowned trainers. Her trainings are exhaustive and Include mindset management and skill sets enhancement.

Venue: Taj Samudra

Time:     9.00 am to 5.00 pm

Date:     22nd March 2014

For more details contact SLIM now or call Franki: 0727-774-587 / Thilini: 0727-296-926 or see below image

Customer Service Excellence – SLIM Workshop on 22nd March 2014
Customer Service Excellence – SLIM Workshop on 22nd March 2014

Category Management – Workshop on 8th February 2014

SLIM organise a Category Management Workshop on 8th February 2014 by Prasanna Perera at Taj Samudra Hotel.

The workshop is suited to Category Managers, Aspiring Category Managers, Category Executives, Modern Trade Managers and Executives

 

Programme Objectives

  • To educate participants on the principles and concepts of Category Management
  • To demonstrate practical applications of Category Management

 

Programme Contents

  • The Evolution of Category Management
  • Category Management – Key Concepts
  • Defining categories based on needs of the target market
  • Assessing categories to find opportunities for improvement
  • Creating a Marketing Strategy for the Category
  • Selecting tactics for Category Assortment, Pricing, Promotion and Merchandising
  • Category Management Success Stories
  • The future of Category Management

 

Resource Person – Prasanna Perera

For more information see below image or contact to Franki: 0727-774-587 / Thilini: 0727-296-926

Category Management – Workshop on 8th February 2014
Category Management – Workshop on 8th February 2014

Glow in the Dark SLIM Ball 2013 on 22nd November 2013 at Waters Edge

The SLIM ball is back again this year; don’t miss out on this glowing event that will leave you with unforgettable experience and memories on 22nd November 2013 from 9.00 Pm onward at Waters Edge

It will be a night full of fun & entertainment with the gypsies and Xotic.

Date: 22nd November 2013
Time: 9 pm onwards
Venue: waters Edge, Battaramulla
Dresscode: Formal
Ticket: Rs. 5,000.00

 

For more infromaiton contact SLIM on 0722 334 494 or see below image

Glow in the Dark SLIM Ball 2013 on 22nd November 2013 at Waters Edge
Glow in the Dark SLIM Ball 2013 on 22nd November 2013 at Waters Edge

Sales Territory and Distributor Management Workshop on 4th December 2013

The Sri Lankan market place is becoming more and more challenging. We hear the familiar cries in Sri Lankan organizations for e.g. return cheques are increasing, product off-take is poor, distribution costs are rising, customers are demanding greater credit facilities etc..

Against this backdrop, effective Sales Territory and Distributor Management becomes very important. This programme will provide you the tools to manage sales territories and distributors, for higher profitability and productivity.

Target group

  • Regional Sales Managers,
  • Sales Executives,
  • Sales Supervisors and
  • Senior Sales Representatives

 

The programme includes

  • Overview of the Sri Lankan macro environmental factors (PESTEEL)
  • Analysing macro and micro environmental factors in demarcated sales territories
  • Managing Distributors / Agents towards greater profitability and productivity
  • Forecasting Techniques – Sales Potential and Growth
  • Sales Territory Demarcations – Methods Sales Territory Re-demarcations – How and When?
  • Methods of increasing Distributor / Agent Relationships
  • Distributor/Agent Remuneration Methods Motivating Distributors / Agents towards Higher Performance
  • Financial Aspects of Selling

 

Date:     04th December 2013

Time:     9.00am to 5.00pm

Venue: TAJ SAMUDRA

For more information contact Franki: 0727 77A 587 / Hansi: 0727 296 926 or see below image

 

Sales Territory and Distributor Management Workshop on 4th December 2013
Sales Territory and Distributor Management Workshop on 4th December 2013

Corporate Marketing Planning – 24th October 2013 by SLIM

The Sri Lanka Institute of Marketing Invites applications for the Corporate Marketing Plan workshop on 24th October 2013 at Taj Samudra by Mr.Deepal Sooriyaaeachchi.

Course Description

The core of marketing planning begins with how the marketer views the market. In this programme the focus is more on developing the thinking skills of the participants that goes beyond understanding how to use the tool and the process.

The participants will learn how to explore the external environment, identify opportunities and threats, and develop strategies to achieve organizational objectives. Since the participants will be able to work using a case study they will be able to learn how to apply what they learn in real life situations.

Covering strategies in to deliverable Actions plans and converting them to smart objectives will also be a key element of the session.

Target group

General Managers, Marketing & Brand Managers, Senior Marketing Professionals, Marketing & Brand Executive and those who involved in planning

Learning outcomes

  • Be able to appreciate the practical application of planning methodologies
  • Develop a framework suitable for their own organization
  • Understand the interdependence of other stake holders in delivering the expected results

Resource personal : Deepal sooriyaarachi

Date:   24th October 2013

Time:   9.00am-5.00pm

Venue: Taj Samudra

For more information about the Registration contact SLIM or Hansi-0727296926, Frnki 0727774587 or see below image

Corporate Marketing Planning – 24th October 2013 by SLIM
Corporate Marketing Planning – 24th October 2013 by SLIM

Key Account Management Workshop by SLIM on 26th October 2013

The Key Account Management is an critical success factor of the Marketing and Corporate management of the Organisation. Therefore the Sales personals are in responsible to maintain and improve their relationship between the Key Accounts and their Company profiles.

Therefore the Srilanka Institute of Marketing organise an workshops for the sales personals to improve the KAM (Key Account Management) workshops.

The Workshops will discuss about the processes of

  • Introduction of Key Accounts Management
  • Classification of Key Accounts
  • Decision making unit concept
  • developing a key account plan
  • Negotiating with key clients
  • Relationship building with key clients
  • The role and foundation of a key account manager
  • The critical success factors in KAM
  • Monitoring and measuring the performance of key accounts /clients

The event will be suitable for the Key accountant managers and executives, area and regional managers, customer relationship managers and executives.

The Participants will be awarded by the Certificate

Data & Time:  26th October 2013 9.00am-5.00pm

Venue: Hotel Taj Samudra

Resource Personal : Prasanna Perera

For more information contact Franki- 0727774587 or Hansi -0727296926 or see below image for more information

Key Account Management Workshop by SLIM
Key Account Management Workshop by SLIM

People management Workshops by SLIM

The Sri Lanka Institute of Marketing organize an people Management workshops in Colombo Sri Lanka. The programme is targeted to Senior Managers, Team Leaders, mangers from any Industry and also those who are involved in managing people.

The programme would give you a learning outcome of clearly describe the fundamentals managing people. Cleverly apply several key to strengthen their people management skills, committedly interact with others in collectively applying the people management practices.

The Human capital is the most precious resource in any organization. It is the only resource that can command and control the other resources. That’s why people factor for organizational performance is of extreme importance. Every manager is people manager. Ensuring proper employee care will lead to better customer care. This program is all about strengthening the people management among function managers. It will systematically guide the participants to grasp what, why and how aspects of people management. In an era where people are the key competitive advantage such an enhancement of knowledge and skills with the required attitude is of utmost important.

Date: 5th October 2013
Time: 9.00am-5.00pm
Venue: Hotel Taj Samudra
Resource Person: Dr. Ajantha Dharmasiri

 

For more information see below image or call Hasni-0727296296, Franki-0727774587

People management Workshops by SLIM
People management Workshops by SLIM

CIM at SLIM

The SLIM Invites applications for The Chartered Institute of Marketing professional qualification lectures and couch at Srilanka Institute of Marketing.

The lectures done by Expertise & Experience in relevant industry.

For more information see below image or call SLIM on 011 2675 000

CIM with SLIM
CIM with SLIM

Preliminary Certificate in Marketing by SLIM – Intakes Open now

Srilanka Institute of Marketing invites applications for the Preliminary Certificate in Marketing (PCM) now; it is a 40 hour course it is ideal for young school leavers to understand the basics in Marketing.

The PCM is a weekday and weekend classes and entry qualification to pursue a career in Marketing.

For more information contact to SLIM on 0112 675000 or see below image

Preliminary Certificate in Marketing by SLIM – Intakes Open now
Preliminary Certificate in Marketing by SLIM – Intakes Open now

CIM With SLIM – Register Today

Today’s professionals are many, and many of them started off at SLIM. As the sole institute that boasts the patronage of Professor Philip Kotler himself, SLIM today stands as the sole authority in identifying and rewarding the best brands in the country. It is this expertise and experience that our diverse panel of lecturers constantly offer you, ensuring you always stay ahead of the game.

  • The Longest Standing CIM Accredited Study Centre
  • Multiple support sessions
  • Individualized tutoring
  • The lowest course rates

Register for CIM @ SLIM today and grow your Marketing Knowledge gradually. For more information contact SLIM on 072 245 6654 / 072 766 2177 (Colombo) 072 773 2845 / 072 735 4513 (Kandy).

See below image for more information

 

CIM With SLIM – Register Today
CIM With SLIM – Register Today

FMCG Marketing by Prasanna Perera on 21st May 2013

A lecture on “FMCG Marketing” will be held on 21st May 2013 at Taj Samudra from 9am to 5pm. Target group would be Marketing managers,  Sales managers, Brand managers, Product managers, Account managers (Advertising agencies), Market research managers/ Executives.

Programme objective is to educate participants on modern concepts and principles of FMCG Marketing and to provide insight on how to apply the principles and concepts in practice.

Programme contents:

  • Characteristics of FMCG Marketing
  • Consumer Psychology and buyer behaviour
  • Competitive strategy
  • FMCG Branding
  • Experiential marketing, Digital marketing, Sensory marketing, Customer relationship marketing
  • Blue Ocean strategy- applied to FMCG
  • Creative methods of segmenting consumer markets
  • Push vs. pull strategy
  • Green marketing
  • Brand marketing planning
  • New media marketing
  • Merchandising and promotions

Participants will be entitled with 7 CPD points and certificates will be awarded to all participants.

Resource person: Prasanna Perera (leading marketing consultant to several organisations)

Guest speaker: Ravi Jayawardena (CEO- Sales marketing at Maliban Biscuits (Pvt) Ltd)

For more information contact to 0727 296 926 or Chatu on 0727 774 587 to Register now as only limited seats available, or see below image for more information

FMCG Marketing by Prasanna Perera on 21st May 2013
FMCG Marketing by Prasanna Perera on 21st May 2013

Advance Certificate in Airline Marketing in Sri Lanka – A Professional Qualification from Sri Lankan Airline and SLIM

Reach new heights in the career of airline industry by pursuing Advanced Certificate in Airline Marketing at SLIM, (Sri Lanka Institute of Marketing) with collaboration of Sri Lankan Airlines. Whether you are already employed in the airline industry or looking for career opportunities in the same or related industries, the Advanced Certificate in Airline Marketing will gain you the advantage of a professional qualification and specific competencies.

An intensive six month part time programme that focuses marketing on multi dimensions, it will give you the ideal opportunity to learn and apply sound theoretical concepts to your day to day business situations.

Enroll now. Call Akila on 0727189646 or see below image

 

Advance Certificate in Airline Marketing in Sri Lanka – A Professional Qualification from Sri Lankan Airline and SLIM
Advance Certificate in Airline Marketing in Sri Lanka – A Professional Qualification from Sri Lankan Airline and SLIM

SLIM National Level Mentor Programme in Srilanka on 15th March 2013

The SLIM is proud to present the FIRST ever National Level Mentor Programme for young and budding Marketers of Sri Lanka to reach their full potential.

This is a program that goes beyond the traditional teacher-student relationship in which an experienced marketer will support and guide in molding you to become a top marketer.

A once in a life time opportunity for an achiever to improve on your understanding of practices, discuss problems and analyze and be guide by a top marketer in an atmosphere that is collaborative, constructive and confidential.

This opportunity will be available for a maximum No. of 20 future marketing leaders, who will be chosen by a special selection panel based on submission of entries.

The Panel of mentors is

  • Gerald de Saram
  • Ramani Samarasundera
  • Tilan Wijeyesekera
  • Imal Fonseka
  • Deepal Sooriyaarachchi

See below images for more information and application process

 

SLIM National Level Mentor Programme in Srilanka on 15th March 2013
SLIM National Level Mentor Programme in Srilanka on 15th March 2013

SLIM International Marketing Conference 2013

Sri Lanka Institute of Marketing organizes an International Marketing Conference 2013 on 8th February 2013 in Srilanka.

The Conference is targeted to more creative and beyond the known …into the unknown.

The conference is resource by three international marketers and three leading Srilankan marketers.

Date : 8th February 2013
Time : 8.30 a.m. – 5.00 p.m.
Venue: Hotel Kingsbury

 

For reservations call  Mihi – 0727 701 166 / Sam – 0727 069 031

SLIM – Sri Lanka Institute of Marketing

SLIM Home: 0112 675 000 No. 94, Ananda Rajakaruna Mw, Colombo 10

Web: www.slim.lk.

Email: sales@slim.lk

for more information see below image

SLIM International Marketing Conference 2013
SLIM International Marketing Conference 2013

SLIM PGDip December 2012 Exams results are released on SLIM Website

The Srilanka Institute of Marketing Postgraduate Diploma Stage 1 Examinations December 2012 marks are released on SLIM website.

Chick here to obtain your SLIM PGDip December 2012 Exams results

All the Very Best From SynergyY

Executive Diploma in Marketing and Business Development 2013 Intakes

The Srilanka Foundation invites applications for the Executive Diploma in Marketing and Business Development for academic year of 2013.

This would be a wonderful opportunity for knowledge seekers to learn about the Marketing and Business Development. This would help you to develop your own business and learn more about current events.

Venue: Srilanka Foundation
Classes: Saturday
Time: 8.30 Am to 6.30 Pm
Duration: 1 Year
Commencement: 5th January 2013
Application ends on: 1st December 2012

 

For more information see below image or find application Click  Executive Diploma in Marketing and Business Development 2013 Application

 

Corporate Marketing Planning for Year 2013/2014 – Workshop by SLIM

The Corporate Marketing Plan is an annual plan for the marketing activities and the proposals of the forthcoming marketing activities of the businesses.

The Srilanka Institute Marketing organizes a workshop and gives you border ideas about the developing a marketing plan and understanding the interdependence of other stakeholders in delivering the expected result.

Date: 06th November 2012
Time: 9.00 Am to 5.00 Pm
Venue: Taj Samudra
Resource Person: Deepal Sooriyaarachchi

 

For more information call Hansi on 0727 296926 or Malitha on 0727 774 587

Or see below image

 

Corporate Marketing Planning for Year 20132014 – Workshop by SLIM
Corporate Marketing Planning for Year 20132014 – Workshop by SLIM

SLIM Buckinghamshire New University MBA in Srilanka

The Srilanka Institute of Marketing and Buckinghamshire New University offer Masters of Business Administration for those qualified professional to enrich their knowledge and skills.

The SLIM is only Marketing Institute in Srilanka offer Marketing Professional qualification with unique composition of skills and knowledge sharing.

Visit today to SLIM and enroll your MBA, for more information about the MBA call Nazly on 0727 376 123 or to Mihirini on 0727 701 166

 

SLIM Buckinghamshire New University MBA in Srilanka
SLIM Buckinghamshire New University MBA in Srilanka

Preliminary Certificate in Marketing (PCM) Enrolment today – SLIM

The Srilanka Institute of Marketing Invite application for Preliminary Certificate in Marketing (PCM) to be marketing Professionals in Srilanka.

The SLIM is only the Marketing Professional qualification is locally available with the enriched marketing contents and syllabus. Which will help to you to become professional marketer of you are in the field to be innovative skill.

Enroll today and become a Best marketing professional in Srilanka with World class Srilankan,

For More information about the Marketing Programme, see below image

Preliminary Certificate in Marketing (PCM) Enrolment today – SLIM
Preliminary Certificate in Marketing (PCM) Enrolment today – SLIM

Tourism & Hospitality Marketing in Sri Lanka

Srilanka Institute of Marketing organized a workshop on Tourism & Hospitality Marketing. The workshop will help to all Employees or Entrepreneurs to operating their Tourism & Hospitality businesses well in Sri Lanka.

The Workshop wills resource by Mr. Prasanna Perera and Guest Speech by Mr.Dlieep Mudadeniya. Those who are in industry of Tourism & Hospitality or willing to works or starting their own businesses, the workshop will be a basement.

Date: 11th September 2012
Time: 9.00 Am to 5.00 Pm
Venue: Taj Samudra

 

For more information see below image or call SLIM

Tourism & Hospitality Marketing in Sri Lanka
Tourism & Hospitality Marketing in Sri Lanka

Brand Management 2nd Intake now from SLIM

Srilanka Institute of Marketing Invites applications for the 2nd Intakes of Brand Management Batch, this is one and only course for Brand Management felid and course study.

For more information call Sam on 0727 069 031

Brand Management 2nd Intake now from SLIM
Brand Management 2nd Intake now from SLIM

Relationship Management – One day Workshop by SLIM

The Srilanka Institute of Marketing proudly announces that they have organized an Relationship Management workshop on 25th August 2012 at Taj Samudra.

The programme will help you to learn more on

  • Individual and Organizational Consumer Behavior
  • Profit Vs. Relationship – the Middle Ground Effects
  • Portfolio analysis and Management
  • Customer acquisition and Retention
  • Cross selling and Up selling opportunity
Date: 25th August 2012
Time: 9.00 Am to 5.00 PM
Venue: Taj Samudra Hotel

 

For more information see below image

 

Relationship Management – One day Workshop by SLIM
Relationship Management – One day Workshop by SLIM

The 11th SLIM Brand Excellence Official Website Launch – http://www.slimbe.lk/

The 11th SLIM Brand Excellence Official Website Launch
The 11th SLIM Brand Excellence Official Website Launch

The Srilanka Institute of Marketing Launches its official Website for SLIM Brand Excellence, the website contains more information about the SLIM Brand Awards and basic Information.

Those who is in Srilankan Business needs to have an idea about SLIM Brand Excellence awards and these Brands.

For more information Visit SLIM Brand Excellence website on http://www.slimbe.lk/

Preliminary Certificate in marketing (PCM) ii 2012 results Released

Preliminary Certificate in marketing (PCM) ii 2012 results Released
Preliminary Certificate in marketing (PCM) ii 2012 results Released

The Srilanka Institute of Marketing Released Preliminary Certificate in marketing (PCM) ii 2012 Examination. Those who have done the Examinations will able to obtain their result by Entering their NIC Number.

Click here to Get your Result

Customer Service Excellence Workshops in Srilanka

The Srilanka Institute of Marketing organized a Customer Service Excellence Workshops on 4th August 2012 at Hotel Taj Samudra.

The Workshop will be resource by Mr. Prasanna Perera. And the Programme will guild you basic information about the Customer Service Excellence Workshops and Process.

Workshop Contents

  • External Customers Vs Internal Customer
  • Customer Service Attitudes
  • Customer Service Skills
  • Managing Customer “ Touch Points”
  • Learning to Say “No” Without losing Customers
  • Identification of Difference types of Customers, Their behaviors and needs
  • Going the extra smile for Customers
  • The little things that delight customers
  • Using technology effectively to provide excellent service
  • Service recovery methods
  • World class customer service examples and benchmarks

 

Date: 4th August 2012
Venue: Taj Samudra
Time: 9.00 Am to 5.00 Pm
Investment Rs.9,500.00

 

For more information see

Customer Service Excellence Workshops in Srilanka
Customer Service Excellence Workshops in Srilanka

Certified Professional Marketers (Asia) Enrollment Now

The Srilanka Institute of Marketing invites qualified applications for the position of Certified Professional Marketers (Asia).  The Certified Professional Marketers (Asia) is formal endorsement of professional status for marketing professionals who have already attained a competent level of an academic and Practical understanding of marketing in Asian region.

Those would like to be CPM (Asia) here is chance to learn Certified Professional Marketers (Asia) with support of Srilanka Institute of Marketing. For More information call Nazly on 0727 376 126 or see below image.

Certified Professional Marketers (Asia) Enrollment Now
Certified Professional Marketers (Asia) Enrollment Now

The Most Active Market Places for Marketers – Workshop in Maldives on 26th May 2012

The Most Active Market Places for Marketers – Workshop in Maldives on 26th May 2012
The Most Active Market Places for Marketers – Workshop in Maldives on 26th May 2012

The Srilanka Institute of Marketing organized a Workshop in Maldives in the regional developing concept of “The Most Active Market Place for Marketers; Are you There? On 26th May 2012 from 9.00 Am to 5.00 Pm.

The workshops schedule for Marketing Professionals in Maldives with wide contents of,

  • Type of Social Media Utilities
  • What is Social Networking & Media?
  • What it can do to your Life, Product and career?
  • How to use it effectively?
  • Are you outdated or outsourced?
  • Social Media branding
  • Should you allow workers to use Social Media during working?
  • Pros and Cons of Social Media

Those who would like to join the workshops call Nisha on 9711556 or Hulail on7764313

 

Diploma in Insurance Marketing – a New Born Baby in collaboration of SLIM and SLII

The Srilanka Institute of Marketing and Srilanka Institute of Insurance introduced New Education Programme for Insurance Industrial Marketers.

The Programme will tag as Diploma in Insurance Marketing, the Diplomas will carry 3 Stages with Marketing and an Insurance subject consists. This is an initial step to develop the professionalism for Insurance Marketers.

The Srilanka Insurance industries are a very attractive and competitive market with huge potential Market growths. Where Marketers appearance in insurance industry mandatory these days to fulfill the customer needs.

The programme will adds values on,

  1. Identifying Insurance industry needs
  2. Identifying target Markets
  3. Evaluate Budgets
  4. Identifying Proper advertising campaigns
  5. Potential customers and the requirements
  6. And many more

This Diploma in Insurance Marketing will create perfect Insurance Markets in Srilanka.