To understand how vital their role is in projecting a professional, business-friendly image of themselves and the organization they work for
To establish standards of excellence which focus on developing exceptional customer service
To differentiate your company from others by going the extra mile with a personal touch
To implement a common service language to connect effectively with others through simple and clear communication
To improve customer satisfaction scores
To implement GMP: (Good Management Principle)
The ultimate truth – nature of customers
Spirit of attitude
Under pressure -watch your pulse
Branding through image building
Recipe for enchanting customers
Implement good management practices
Executives, sales personnel, customer service representatives and anyone in customer focused positions
Resource Person – Kanthi Basnayake
Kanthi Basnayake is a Corporate Trainer, Inspirational Speaker, and Behavioral Coach with several years’ exposure in training more than 1000 Individuals from various organizations in Sri Lanka and Maldives.
Kanthi has been personally trained and coached in various arenas by many internationally renowned trainers. Her trainings are exhaustive and Include mindset management and skill sets enhancement.
Venue: Taj Samudra
Time: 9.00 am to 5.00 pm
Date: 22nd March 2014
For more details contact SLIM now or call Franki: 0727-774-587 / Thilini: 0727-296-926 or see below image
The Sri Lankan market place is becoming more and more challenging. We hear the familiar cries in Sri Lankan organizations for e.g. return cheques are increasing, product off-take is poor, distribution costs are rising, customers are demanding greater credit facilities etc..
Against this backdrop, effective Sales Territory and Distributor Management becomes very important. This programme will provide you the tools to manage sales territories and distributors, for higher profitability and productivity.
Regional Sales Managers,
Sales Supervisors and
Senior Sales Representatives
The programme includes
Overview of the Sri Lankan macro environmental factors (PESTEEL)
Analysing macro and micro environmental factors in demarcated sales territories
Managing Distributors / Agents towards greater profitability and productivity
Forecasting Techniques – Sales Potential and Growth
Sales Territory Demarcations – Methods Sales Territory Re-demarcations – How and When?
Methods of increasing Distributor / Agent Relationships
Distributor/Agent Remuneration Methods Motivating Distributors / Agents towards Higher Performance
Financial Aspects of Selling
Date: 04th December 2013
Time: 9.00am to 5.00pm
Venue: TAJ SAMUDRA
For more information contact Franki: 0727 77A 587 / Hansi: 0727 296 926 or see below image
The Sri Lanka Institute of Marketing Invites applications for the Corporate Marketing Plan workshop on 24th October 2013 at Taj Samudra by Mr.Deepal Sooriyaaeachchi.
The core of marketing planning begins with how the marketer views the market. In this programme the focus is more on developing the thinking skills of the participants that goes beyond understanding how to use the tool and the process.
The participants will learn how to explore the external environment, identify opportunities and threats, and develop strategies to achieve organizational objectives. Since the participants will be able to work using a case study they will be able to learn how to apply what they learn in real life situations.
Covering strategies in to deliverable Actions plans and converting them to smart objectives will also be a key element of the session.
General Managers, Marketing & Brand Managers, Senior Marketing Professionals, Marketing & Brand Executive and those who involved in planning
Be able to appreciate the practical application of planning methodologies
Develop a framework suitable for their own organization
Understand the interdependence of other stake holders in delivering the expected results
Resource personal : Deepal sooriyaarachi
Date: 24th October 2013
Venue: Taj Samudra
For more information about the Registration contact SLIM or Hansi-0727296926, Frnki 0727774587 or see below image
The Key Account Management is an critical success factor of the Marketing and Corporate management of the Organisation. Therefore the Sales personals are in responsible to maintain and improve their relationship between the Key Accounts and their Company profiles.
Therefore the Srilanka Institute of Marketing organise an workshops for the sales personals to improve the KAM (Key Account Management) workshops.
The Workshops will discuss about the processes of
Introduction of Key Accounts Management
Classification of Key Accounts
Decision making unit concept
developing a key account plan
Negotiating with key clients
Relationship building with key clients
The role and foundation of a key account manager
The critical success factors in KAM
Monitoring and measuring the performance of key accounts /clients
The event will be suitable for the Key accountant managers and executives, area and regional managers, customer relationship managers and executives.
The Participants will be awarded by the Certificate
Data & Time: 26th October 2013 9.00am-5.00pm
Venue: Hotel Taj Samudra
Resource Personal : Prasanna Perera
For more information contact Franki- 0727774587 or Hansi -0727296926 or see below image for more information
The Sri Lanka Institute of Marketing organize an people Management workshops in Colombo Sri Lanka. The programme is targeted to Senior Managers, Team Leaders, mangers from any Industry and also those who are involved in managing people.
The programme would give you a learning outcome of clearly describe the fundamentals managing people. Cleverly apply several key to strengthen their people management skills, committedly interact with others in collectively applying the people management practices.
The Human capital is the most precious resource in any organization. It is the only resource that can command and control the other resources. That’s why people factor for organizational performance is of extreme importance. Every manager is people manager. Ensuring proper employee care will lead to better customer care. This program is all about strengthening the people management among function managers. It will systematically guide the participants to grasp what, why and how aspects of people management. In an era where people are the key competitive advantage such an enhancement of knowledge and skills with the required attitude is of utmost important.
5th October 2013
Hotel Taj Samudra
Dr. Ajantha Dharmasiri
For more information see below image or call Hasni-0727296296, Franki-0727774587
Srilanka Institute of Marketing invites applications for the Preliminary Certificate in Marketing (PCM) now; it is a 40 hour course it is ideal for young school leavers to understand the basics in Marketing.
The PCM is a weekday and weekend classes and entry qualification to pursue a career in Marketing.
For more information contact to SLIM on 0112 675000 or see below image
Today’s professionals are many, and many of them started off at SLIM. As the sole institute that boasts the patronage of Professor Philip Kotler himself, SLIM today stands as the sole authority in identifying and rewarding the best brands in the country. It is this expertise and experience that our diverse panel of lecturers constantly offer you, ensuring you always stay ahead of the game.
The Longest Standing CIM Accredited Study Centre
Multiple support sessions
The lowest course rates
Register for CIM @ SLIM today and grow your Marketing Knowledge gradually. For more information contact SLIM on 072 245 6654 / 072 766 2177 (Colombo) 072 773 2845 / 072 735 4513 (Kandy).
A lecture on “FMCG Marketing” will be held on 21st May 2013 at Taj Samudra from 9am to 5pm. Target group would be Marketing managers, Sales managers, Brand managers, Product managers, Account managers (Advertising agencies), Market research managers/ Executives.
Programme objective is to educate participants on modern concepts and principles of FMCG Marketing and to provide insight on how to apply the principles and concepts in practice.
Characteristics of FMCG Marketing
Consumer Psychology and buyer behaviour
Experiential marketing, Digital marketing, Sensory marketing, Customer relationship marketing
Blue Ocean strategy- applied to FMCG
Creative methods of segmenting consumer markets
Push vs. pull strategy
Brand marketing planning
New media marketing
Merchandising and promotions
Participants will be entitled with 7 CPD points and certificates will be awarded to all participants.
Resource person: Prasanna Perera (leading marketing consultant to several organisations)
Guest speaker: Ravi Jayawardena (CEO- Sales marketing at Maliban Biscuits (Pvt) Ltd)
For more information contact to 0727 296 926 or Chatu on 0727 774 587 to Register now as only limited seats available, or see below image for more information
Reach new heights in the career of airline industry by pursuing Advanced Certificate in Airline Marketing at SLIM, (Sri Lanka Institute of Marketing) with collaboration of Sri Lankan Airlines. Whether you are already employed in the airline industry or looking for career opportunities in the same or related industries, the Advanced Certificate in Airline Marketing will gain you the advantage of a professional qualification and specific competencies.
An intensive six month part time programme that focuses marketing on multi dimensions, it will give you the ideal opportunity to learn and apply sound theoretical concepts to your day to day business situations.
Enroll now. Call Akila on 0727189646 or see below image
The SLIM is proud to present the FIRST ever National Level Mentor Programme for young and budding Marketers of Sri Lanka to reach their full potential.
This is a program that goes beyond the traditional teacher-student relationship in which an experienced marketer will support and guide in molding you to become a top marketer.
A once in a life time opportunity for an achiever to improve on your understanding of practices, discuss problems and analyze and be guide by a top marketer in an atmosphere that is collaborative, constructive and confidential.
This opportunity will be available for a maximum No. of 20 future marketing leaders, who will be chosen by a special selection panel based on submission of entries.
The Panel of mentors is
Gerald de Saram
See below images for more information and application process
The Corporate Marketing Plan is an annual plan for the marketing activities and the proposals of the forthcoming marketing activities of the businesses.
The Srilanka Institute Marketing organizes a workshop and gives you border ideas about the developing a marketing plan and understanding the interdependence of other stakeholders in delivering the expected result.
06th November 2012
9.00 Am to 5.00 Pm
For more information call Hansi on 0727 296926 or Malitha on 0727 774 587
The Srilanka Institute of Marketing Invite application for Preliminary Certificate in Marketing (PCM) to be marketing Professionals in Srilanka.
The SLIM is only the Marketing Professional qualification is locally available with the enriched marketing contents and syllabus. Which will help to you to become professional marketer of you are in the field to be innovative skill.
Enroll today and become a Best marketing professional in Srilanka with World class Srilankan,
For More information about the Marketing Programme, see below image
Srilanka Institute of Marketing organized a workshop on Tourism & Hospitality Marketing. The workshop will help to all Employees or Entrepreneurs to operating their Tourism & Hospitality businesses well in Sri Lanka.
The Workshop wills resource by Mr. Prasanna Perera and Guest Speech by Mr.Dlieep Mudadeniya. Those who are in industry of Tourism & Hospitality or willing to works or starting their own businesses, the workshop will be a basement.
The Srilanka Institute of Marketing Released Preliminary Certificate in marketing (PCM) ii 2012 Examination. Those who have done the Examinations will able to obtain their result by Entering their NIC Number.
The Srilanka Institute of Marketing invites qualified applications for the position of Certified Professional Marketers (Asia). The Certified Professional Marketers (Asia) is formal endorsement of professional status for marketing professionals who have already attained a competent level of an academic and Practical understanding of marketing in Asian region.
Those would like to be CPM (Asia) here is chance to learn Certified Professional Marketers (Asia) with support of Srilanka Institute of Marketing. For More information call Nazly on 0727 376 126 or see below image.
The Srilanka Institute of Marketing organized a Workshop in Maldives in the regional developing concept of “The Most Active Market Place for Marketers; Are you There? On 26th May 2012 from 9.00 Am to 5.00 Pm.
The workshops schedule for Marketing Professionals in Maldives with wide contents of,
Type of Social Media Utilities
What is Social Networking & Media?
What it can do to your Life, Product and career?
How to use it effectively?
Are you outdated or outsourced?
Social Media branding
Should you allow workers to use Social Media during working?
Pros and Cons of Social Media
Those who would like to join the workshops call Nisha on 9711556 or Hulail on7764313
The Srilanka Institute of Marketing and Srilanka Institute of Insurance introduced New Education Programme for Insurance Industrial Marketers.
The Programme will tag as Diploma in Insurance Marketing, the Diplomas will carry 3 Stages with Marketing and an Insurance subject consists. This is an initial step to develop the professionalism for Insurance Marketers.
The Srilanka Insurance industries are a very attractive and competitive market with huge potential Market growths. Where Marketers appearance in insurance industry mandatory these days to fulfill the customer needs.
The programme will adds values on,
Identifying Insurance industry needs
Identifying target Markets
Identifying Proper advertising campaigns
Potential customers and the requirements
And many more
This Diploma in Insurance Marketing will create perfect Insurance Markets in Srilanka.