SLIM organise a Category Management Workshop on 8^th February 2014 by Prasanna Perera at Taj Samudra Hotel.

The workshop is suited to Category Managers, Aspiring Category Managers, Category Executives, Modern Trade Managers and Executives

Programme Objectives

• To educate participants on the principles and concepts of Category Management
• To demonstrate practical applications of Category Management

Programme Contents

• The Evolution of Category Management
• Category Management – Key Concepts
• Defining categories based on needs of the target market
• Assessing categories to find opportunities for improvement
• Creating a Marketing Strategy for the Category
• Selecting tactics for Category Assortment, Pricing, Promotion and Merchandising
• Category Management Success Stories
• The future of Category Management

Resource Person – Prasanna Perera

For more information see below image or contact to Franki: 0727-774-587 / Thilini: 0727-296-926

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