A ‘brand name’ is a unique sign which demonstrate the value of what it is. Most of us are aware that the brand names are commonly used for the products and services.
This is quite a new concept as I think.
Each and every person has some kind of personalities, which demonstrate their own branding to others.
Each personality has some uniqueness. This uniqueness may be known by them or not, this uniqueness will be expressed in certain situation. The respected personality should identify what is his or her uniqueness and develop it.
Ex: – concentrations, confidence, positive mentality, etc…
2. Identity / Differentiations
The differentiation means everybody’s personality difer from each others. The differentiation get developed by comparing people and to compare the respected person to make his or her self better than others.
The personality should be a charismatic on their selves. The charismatic skills will show you as different personnel from others. This will make yourself attractive as others like to follow you as a leader [role model]. This is one of the best branding for your own. Which you can develop on your own.
The leadership skills make difference between the personalities. The leaders always have some sort of specializations. This makes them to be unique and differ them from others. This makes them as a brand of their personalities.
Ex: – Che Guevera, Fidel Castro, Abdul Kalam and so on…
5. Interpersonal skills
The interpersonal skills also make the personalities to be differ from others. The personality behaviors demonstrate their brand on their selves. People who have a good leadership skills and good communication skills are good examples interpersonal skills. They are branding them by their interpersonal skills.
Ex:- communication skills, presentation skills, negotiations skill, etc…
6. Communication skills and Presentation skill
These are the skills which make the person to be different from others. In some cases this make the differentiation and make the brand better as well.
There are so many personalities who do their motivational speech by only depending on their presentation skills. This make them to be different from others.
The knowledge accuracy is also making a personality to become a branded. These make the person to well organize and to preplann. In the working places most of these skills help the staffs [who work in private companies] to be brand them selves. Specially knowing all related news and current updates make them as a brand knowledge personality.
Ex: – Updated information on hand, availability of data, etc…
The understandability makes a person to be unique. The way they understand the matters quickly is a brand to the personality. Which can be a bright case in their life as well.
Ex: – understanding the situations, understand the mentality of others, grasp the points quickly and easily understand the complex data.
9. Adoptable and willingness to change
The person who like to adopt new changes and to update theirself make them branded. The willingness to change also considered as a branded. These people may be early adapters of the markets.
Ex: – adopt new technology, adopt and understand new concepts, willingness to change process to upgrade, etc…
10. Willingness to learn
This is the important skill to a person who wants to be branded. The branded person is willing to learn everything at any time. This makes them to be more branded. This is an important skill to be a branded person.
11. Creativity and Self thinking
The new creativity will make the personality to be branded his or her self. The person who willing to create a new innovation always have a good demand in the markets. The branded personality is depend on how they use their creativity and innovation skills.
In overall branding the personality depends on the person who tries their personality development. The branding can be a positive and negative as well. So the selection to be a branding in positive or negative will depend on how and what are the activities are carried out by the personalities.