Each and every business articles talk about the location for the businesses. Some theories discuses more about the location and how it’s help to the businesses. But I had personal question how it was? And how is help to run a business?
But recently I founded answer with DAMRO in Colombo. I am based in Colombo. When I go classes, I usually watch the DAMRO building at Bambalapitiya Colombo 04.
Bambalapitiya is a Major hub for a business. The DAMRO is near to majestic city and unity plaza. When I see the building I start analyzing the values of building and the benefit of their huge advertisement in building [see the attach picture].
Values of building,
The place it suited is valuable investment to the DAMRO [Even if it is own or Lease]. Because who ever the people pass to the Unity Plaza or majestic city, have a look their building [ see the picture with enlarge ]. DAMRO is using the whole building advertising their furniture. It’s an ultimate strategic Marketing decision. These advertisements are valuable more than a millions and million. Because its reach everybody who pass the Majestic city or Unity plaza and the road.
Another facility for this building is to packing facilities. It’s a added value to the customer to feel free purchase their furniture.
Advertisement in their building
The advertisement in their building is a huge marketing promotion by the DAMRO. It reaches most of the passengers whose cross the road. For its initial investment may be a huge, but the DAMRO has Focus on the benefit [Cost benefit analysis] they generated in future by eye catching to the consumers or the general public.
The colors which they used is also a eye catching colors, who ever the people pass the road will see this building for a moment.
Advantage of that building
Easy to reach.
It’s a ultimate place for the display their furniture, and this easy to the customers to reach the showroom easily. This is a grate advantages the DAMRO having on their own [benefit of location]
Heart of Colombo
Bambalapitiya is heart of Colombo. This is a place is use by most of the locals and foreigners too. So it will help DAMRO to develop their brand loyalty to locals and Foreigners[ may supported to expand the business in India and Australia ].
Entrance to Colombo
This is a one of the entrance to Colombo. So what ever the buses coming into Colombo should pass this building, specially form buses from Down South of Srilanka.
E.g.:- Galle, Hambanthoda and so on.
in overall the DAMRO is doing well on their business and the distribution all over the island[Srilanka]
DAMRO Website:- http://www.damro.lk/
Address of Colombo 04 showroom:-
746, Galle Road, Colombo 04
tele:- 011 2553838