The KIK Cola is one of the elephant house cola range recently introduced to Srilankan market. Currently KIK cola may be in position of 3rd or 4th in Cola market.
Currently Elephant house is the leaders of the soft drinks markets, and currently they focus on the KIK cola to be leader in cola ranges in Srilanka.
KIK Cola taste on my View
Unfortunately I don’t like cola products, even if u drink I feel hesitate while drink that. Recently I had a chance to drink KIK cola and see the taste. I felt the taste is pretty same as Pepsi cola and sweetness too.
But Coca-Cola is a unique taste which only cola taste than the sweetness with cola.
But I hope the KIK Cola will reach market leader, if they change following strategies,
- Reduce sweetness and maintain cola taste.
- New bottle design and price strategy
- Benchmark the Coca cola and Pepsi to develop the great taste.
- Identifying new market opportunity in foreign countries
- Improve distribution channels locally and internationally
- Continue the youthful advertisements
- Sponsors for youth meetings and fast food restaurants
- Improve sales promotion
Whatever it is KIK Cola will success because of cost benefit analysis.